GIANTS GAMING STREETWEAR
Clothings Design | 2019
CONTEXT
In early 2019, Giants Gaming CEOs asked me for visual creative ideas which could beat up the regular esports merch products' design and target audience. My suggestion was that Giants Gaming's merch and apparel should stop being targeted just to young teenage men, and start being broaden up with a streetwear clothes line both for men and women - from teens to fourtysomes.
SOLUTION
Guided by the keen advising from our partner in this project (a reputed European clothes manufacturer) and the total creative freedom I was given, I detourned Giants Gaming former logo into several clothing ideas, laying the best results in a lookbook which contained five possible and very different clothes lines. This broad starting point was polished later during the following couple of months, by meeting hardcore gamers Giants Gaming’s staff ideas & insight.
GIANTS GAMING STREETWEAR | Lookbook [onclick]
APPLICATIONS
From the whole set of ideas I drafted, the simplest yet smartest concepts were chosen and applied in high quality t-shirts - the logo strap made in velvet - and a polo-shirt - meant for a more senior audience.
