KAI VISUALUTIONS

Brand Design & Web Design | 2012

CONTEXT

Kai Visualutions was a company founded by Marta Pavón and Maikel Ramírez. They made a name in the Málaga film scene over time but, in 2011, it was just a recently launched film production services business: from hiring freelance professionals and finding shooting locations, to helping with bureaucratic paperwork, they solved in advance all the needs and problems of a film shoot.

SOLUTION

A solid branding plus a website - where they could show both their portfolio and services - were badly needed to help Kai Visualutions to stand out from their local competitors. Creative inspiration to solve this problem was drawn from Kai Visualution's core values.

APPLICATIONS

BRANDING   |   WEBSITE

I designed a distinctive brand with a strong visual personality, based on the flexible shapes of the Tangram oriental puzzle and inspired by the company's claim, "We are the piece that you are missing" - which summarized their professional scope: to fix all the probs that can prevent a film production to be run smoothly.

BRANDING   |   WEBSITE

Kai Visualution's website design was inspired in the travelling camera cinematic move, which I applied to the navigation transitions in between sections for both its desktop and tablet versions. This resulted in an original and absolutely bespoke project: it belongs to a time when web templates utilisation was not as widespread as it is nowadays.

Although this website is no longer online, there is a video demo which shows what browsing the web page looked like.

KAI VISUALUTIONS | Website [layout & navigation: click on pic]

PROJECT
CREDITS

CLIENT
Marta Pavón, Maikel Ramírez
STAFF
Art direction Fermín Pérez, Alexis Cruzado
Brand design Alexis Cruzado
Brand applications Alexis Cruzado
Web design Alexis Cruzado
Web development Fermín Pérez
TOOLS
Brand design Adobe Illustrator | Adobe Photoshop
Brand manual Adobe InDesign
Web design Adobe Fireworks | Adobe Photoshop
Web development WordPress | PHP | jQuery | HTML5 | CSS3 | JavaScript
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