Brand Design & Web Design | 2012


Kai Visualutions was a company founded by Marta Pavón and Maikel Ramírez. They made a name in the Málaga film scene over time but, in 2011, it was just a recently launched film production services business: from hiring freelance professionals and finding shooting locations, to helping with bureaucratic paperwork, they solved in advance all the needs and problems of a film shoot.


A solid branding plus a website - where they could show both their portfolio and services - were badly needed to help Kai Visualutions to stand out from their local competitors. Creative inspiration to solve this problem was drawn from Kai Visualution's core values.



I designed a distinctive brand with a strong visual personality, based on the flexible shapes of the Tangram oriental puzzle and inspired by the company's claim, "We are the piece that you are missing" - which summarized their professional scope: to fix all the probs that can prevent a film production to be run smoothly.


Kai Visualution's website design was inspired in the travelling camera cinematic move, which I applied to the navigation transitions in between sections for both its desktop and tablet versions. This resulted in an original and absolutely bespoke project: it belongs to a time when web templates utilisation was not as widespread as it is nowadays.

Although this website is no longer online, there is a video demo which shows what browsing the web page looked like.

KAI VISUALUTIONS | Website [layout & navigation: click on pic]


Art direction Fermín Pérez, Alexis Cruzado
Brand design Alexis Cruzado
Brand applications Alexis Cruzado
Web design Alexis Cruzado
Web development Fermín Pérez
Brand design Adobe Illustrator | Adobe Photoshop
Brand manual Adobe InDesign
Web design Adobe Fireworks | Adobe Photoshop
Web development WordPress | PHP | jQuery | HTML5 | CSS3 | JavaScript
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