Categoría: Branding

NOLAPTOP FEST Project

    NOLAPTOP FEST

    Brand Design. Graphic Design & Illustration.Motion Graphics | 2017 - 2022

    CONTEXT

    NolaptopFest is a small festival that organizes workshops and launches live electronic music and visuals acts, all of them generated exclusively with analogue tools. Since its first edition, this experiences have been curated by its mastermind, Chinowski Garachana.

    SOLUTION

    Although I was given total creative freedom in my collab with this project, I felt that the festival image needed a little workaround. So, based on a glitch aesthetic (in line with the type of content of the festival), I redesigned the original branding of the project, structuring it with a simple but groundbreaking palette of colours and fonts.

    APPLICATIONS

    During two editions (2017 and 2019) I was entrusted with the creation of all the graphic applications needed for the online and offline promotion of each edition's live events and workshops. Posters (built upon a huge collection of pictures provided by Chinowski) were the main basis from where all the graphic adaptations for social networks and press derived from.

    EDITIONS
    2017  |  2019  |  2022

    EDITIONS
    2017  |  2019  |  2022

    EDITIONS
    2017  |  2019  |  2022

    PROJECT
    CREDITS

    STAFF
    Art direction Alexis Cruzado
    Brand design Alexis Cruzado
    Posters design & Illustration Alexis Cruzado
    2017 Edition posters assets (photos) Chinowski Garachana, various authors
    2019 Edition posters assets (photos) Chinowski Garachana, Bacterio Electron, various authors
    2022 Edition posters assets (photos) Chinowski Garachana, Bacterio Electron, various authors
    TOOLS
    Brand design Adobe Illustrator
    Posters design & Illustration Adobe Photoshop
    Motion graphics Adobe Photoshop | Adobe After Effects

    BOOMBOX Project

      BOOMBOX

      Brand Design. Web Design. Motion Graphics | 2016

      CONTEXT

      BoomBox was an itinerant audiovisual project that multimedia artist Azael Ferrer conceived to tour cities, festivals and unconventional spots with a ludical device, made to make everyone that came across its path get evaded from the limited and boring experience of urban spaces. The BoomBox was a mobile sound system built by the sculptor Fran Coronado and designed to house an autonomous light and sound projection system inside.

      SOLUTION

      In addition to a brand design, a dossier, a promo video and a website were needed to help explaining the project to festivals and cultural institutions: sound systems are uncommon outside certain underground cultural scenes and geographical areas - such as Oakland, London or Berlin. Therefore, I carefully bended every project's conceptual and visual detail towards a clear branding and communication strategy.

      APPLICATIONS

      Brand design   |   Dossier   |   Video   |   Website

      This brand is conceptually grounded on the idea that we are like islands. Watched from above, islands look like isolated dots, unconnexed and set apart from each other. As a mobile sound system, the BoomBox's mission was to trigger festive situations which made people come together through a lights and sound show.

      BOOMBOX | Brandbook [onclick]

      Logo variations

      Just as the BoomBox was a cube that gathered people around it with light & sound shows, I based the brand concept on the shape that results from putting a square into our three dimensional world: a hexagon, encircled by an array of dots, which represent a surrounding crowd of people approaching to it. Upon that scheme — and to complete the basic visual storytelling of the project, I designed a set of alternative versions of the logo, portraying every possible festive situation that could happen around the BoomBox.

      BOOMBOX | Logo variations (left to right):
      Lightbox | Sound System | Dance Floor | Open Stage | Art Installation | Party

      Brand design   |   Dossier   |   Video   |   Website

      Following the project's colourful, neon and playful (but clear) brand aesthetic, I designed a dossier explaining what the BoomBox project was about, which people were running it and how to contact them to book an event.

      BOOMBOX | Read dossier: click on pic

      Brand design   |   Dossier   |   Video   |   Website

      In order to help brands and cultural insititutions understanding what a BoomBox show was like, a video of its first urban drift was shot, the which I completed with a motion graphics intro, plus some short texts displayed along the clip just to give some extra quick insight about the project.

      BOOMBOX | Watch video: click on pic

      Brand design   |   Dossier   |   Video   |   Website

      Last but not least, a WordPress website was designed and developed, containing all these resources plus some extra information about the BoomBox project. Both dossier and branding (its application guide and assets) could be downloaded from a press and media section.

      BOOMBOX | Website browsing demo: click on pic

      PROJECT
      CREDITS

      STAFF
      Art direction Alexis Cruzado
      Brand design Alexis Cruzado
      Brand applications Alexis Cruzado
      Dossier layout Alexis Cruzado
      Dossier copywriting Azael Ferrer, Alexis Cruzado
      Motion graphics Alexis Cruzado
      Video recording Marina M Luna
      Video edition Victor Meliveo
      Web design & developing Pablo Pineda, Alexis Cruzado
      Web copywriting Azael Ferrer, Alexis Cruzado
      TOOLS
      Brand design Adobe Illustrator
      Brand manual Adobe InDesign
      Dossier layout Adobe InDesign
      Motion graphics Adobe Illustrator | Adobe After Effects
      Video edition Adobe Premiere Pro
      Web design Adobe Photoshop
      Web developing WordPress | PHP | jQuery | HTML5 | CSS3 | JavaScript

      BIKTOR KERO Branding

        BIKTOR KERO

        Brand Design. Web Design & Development | 2017

        CONTEXT

        Film post-production and VFX specialist Biktor Kero established himself as a freelancer in 2016, after a decade working in several companies' Audiovisual Department. A personal brand plus a website - where to display his portfolio and services - was badly needed to help him kickstart this adventure.

        SOLUTION

        The visual design guidelines for this project were set towards Biktor's main request: to have something simple, yet attractive and polished. On that grounds, I created a straightforward brand and a website, based on a restricted palette of colours and fonts.

        APPLICATIONS

        With a single colour and visual inspiration drawn from the distinctive look of celluloid film, I designed a logo as simple as effective in communicating Biktor's professional scope.

        As for the website, its UI was based on a Bootstrap template, whose structure and appearance I modified extensively to make it fit with the website's copywriting narrative tempo. Although this website is no longer online, there is a video demo which shows what browsing the web page looked like.

        BIKTOR KERO | Website [layout & navigation: click here]

        PROJECT
        CREDITS

        STAFF
        Art direction Alexis Cruzado
        Brand design Alexis Cruzado
        Brand applications Alexis Cruzado
        Web design Alexis Cruzado
        Web development Alexis Cruzado
        TOOLS
        Brand design Adobe Illustrator
        Web design Adobe Photoshop
        Web development Bootstrap | Sublime Text | HTML5 | CSS3 | JavaScript

        KAI VISUALUTIONS Branding

          KAI VISUALUTIONS

          Brand Design & Web Design | 2012

          CONTEXT

          Kai Visualutions was a company founded by Marta Pavón and Maikel Ramírez. They made a name in the Málaga film scene over time but, in 2011, it was just a recently launched film production services business: from hiring freelance professionals and finding shooting locations, to helping with bureaucratic paperwork, they solved in advance all the needs and problems of a film shoot.

          SOLUTION

          A solid branding plus a website - where they could show both their portfolio and services - were badly needed to help Kai Visualutions to stand out from their local competitors. Creative inspiration to solve this problem was drawn from Kai Visualution's core values.

          APPLICATIONS

          BRANDING   |   WEBSITE

          I designed a distinctive brand with a strong visual personality, based on the flexible shapes of the Tangram oriental puzzle and inspired by the company's claim, "We are the piece that you are missing" - which summarized their professional scope: to fix all the probs that can prevent a film production to be run smoothly.

          BRANDING   |   WEBSITE

          Kai Visualution's website design was inspired in the travelling camera cinematic move, which I applied to the navigation transitions in between sections for both its desktop and tablet versions. This resulted in an original and absolutely bespoke project: it belongs to a time when web templates utilisation was not as widespread as it is nowadays.

          Although this website is no longer online, there is a video demo which shows what browsing the web page looked like.

          KAI VISUALUTIONS | Website [layout & navigation: click on pic]

          PROJECT
          CREDITS

          STAFF
          Art direction Fermín Pérez, Alexis Cruzado
          Brand design Alexis Cruzado
          Brand applications Alexis Cruzado
          Web design Alexis Cruzado
          Web development Fermín Pérez
          TOOLS
          Brand design Adobe Illustrator | Adobe Photoshop
          Brand manual Adobe InDesign
          Web design Adobe Fireworks | Adobe Photoshop
          Web development WordPress | PHP | jQuery | HTML5 | CSS3 | JavaScript

          RAKESH B. NARWANI Branding

            RAKESH B. NARWANI

            Brand Design. Web Design | 2012

            CONTEXT

            Film producer, director, scriptwriter and long time friend Rakesh B. Narwani asked me, back in 2012, to collaborate in a very personal project: the creation of his personal brand, which I helped him define around some of his most defining traits, both as a person and a film author.

            SOLUTION

            The clear and vintage brand's visual concept revolves around Rakesh's passion for classic cinema and his main professional scope: screenplay writing.

            Thus, the tone and structure for his personal branding was built upon just one color and two typefaces, consistent with his background and profession: the typewriter-like font for the film scriptwriter; the widely used - in film posters and credits rolls - sans font for the director.

            APPLICATIONS

            Since this was a brand for an audiovisual creative, a basic stationery (letterhead, envelope and business card) was needed to meet everydays needs, along with a personal website in which to display Rakesh's core of services and professional portfolio.

            RAKESH B.NARWANI | Website [layout & navigation: click on pic]

            With a clean and simple design, inspired on the classic film scripts’ look – typewriter font on white background -, this website was a bespoked work, in terms of design and coding. Although this website is no longer online, there is a video demo which shows what browsing the web page looked like.

            PROJECT
            CREDITS

            STAFF
            Art direction Fermín Pérez, Alexis Cruzado
            Brand design Alexis Cruzado
            Brand applications Alexis Cruzado
            Web design Alexis Cruzado
            Web development Fermín Pérez
            TOOLS
            Brand design Adobe Illustrator
            Brand applications Adobe Illustrator
            Web design Adobe Fireworks | Adobe Photoshop
            Web development WordPress | PHP | jQuery | HTML5 | CSS3 | JavaScript

            TRANSDISCIPLINA A/V Branding

              TRANSDISCIPLINA A/V

              Brand Visual Development | 2017

              CONTEXT

              Transdisciplina A/V is an audiovisual collective that, since 2016, curates live events in which generative art, electronic music and live visuals merge live.

              After the succesful string of 2016 season's events, its core members felt that some quality visual push (in particular, on its brand) was needed to help spreading the project. So, they called on my help to collaborate on this crucial task.

              SOLUTION

              Although the Collective's logo was not designed by me, I did its careful vectorization, so to ensure it could be perfectly displayed into any possible application - posters, websites, dossiers, invoices.

              APPLICATIONS

              To help preserving Transdisciplina A/V's corporate image, I designed a brief Brandbook meant to guide press media and institutions on how to apply the Collective's brand. Along came also a couple of documents - a Presskit and a Dosser - made to communicate the Collective's history and scope.

              PROJECT
              CREDITS

              STAFF
              Art direction Alexis Cruzado, Alejandro Lévar
              Logo design Pablo Pecino
              Logo vectorization Alexis Cruzado
              Documents layout (Brandbook, Dossier, Presskit) Alexis Cruzado
              TOOLS
              Logo design Adobe Illustrator
              Documents layout (Brandbook, Dossier, Presskit) Adobe InDesign

              VSPC

                VSPC

                Art Direction. Brand Design | 2019

                CONTEXT

                https://alexis.prrmb.com/wp-content/uploads/2020/01/versuspc_solutions_p4_b.png

                By mid 2019, Versus PC CEOs made a decision: the brand should switch from selling powerful PCs to a sole niche - gamers - to a wider range of consumers, targeted under three different product lines - PCs for common people, for audiovisual creatives and for gamers. Not only a renaming was needed: also a brand restyling and a ecommerce were demanded to meet the project's needs.

                SOLUTION

                The visual design for this project was inspired in the bold simplicity of tech brands such as Apple, Mountain and Dell. Thus, the "Versus PC" brand name was shorted into "VSPC" and a set of three different rebranding propositions drafted, all sharing a common goal: to detach the brand from the regular gaming clichés, in order to make it appealing to its target buyers.

                APPLICATIONS

                By designing a simple and smart brand, I sought not only to make it attractive to its target consumers, but also easy for any VSPC staff member to apply it on any digital and physical media.

                VSPC BRANDING | Brandbook [onclick]

                MARKETING CAMPAIGN

                To help introducing the brand to its target audience, an audiovisual marketing campaign for social media networks was accomplished, following a visual storytelling in which the products should be presented in spaces and situations familiar to each buyer persona - from those who just need a computer for daily small tasks, to the most demanding technical professionals, audiovisuals and hardcore gamers audiences.

                PROJECT
                CREDITS

                STAFF
                Art direction                 Marta Hita, Alexis Cruzado
                Brand design Alexis Cruzado
                Brand application Alexis Cruzado, Beatriz Luque, Fran Pezzo
                Web design & development Fran Pezzo
                Photoshooting Fran Pezzo
                Videos concept Daniel Ortiz, Marta Hita, Beatriz Luque, Carolina Bordés, Alexis Cruzado
                Videos shooting Daniel Ortiz, Fran Pezzo
                Videos postproduction Daniel Ortiz
                TOOLS
                Brand design Adobe Illustrator
                Brand manual Adobe InDesign
                Packaging Adobe Illustrator
                Product photos Adobe Lightroom | Adobe Photoshop
                Product videos Adobe Premiere Pro | Adobe After Effects

                VersusPC

                  Versus PC

                  Brand Design | 2017

                  CONTEXT

                  https://alexis.prrmb.com/wp-content/uploads/2020/01/versuspc_previous_logo.png

                  Versus PC was a brand focused on a single marketing mission and niche: to build up powerful computers for gamers. During late 2017 I was entrusted its visual branding restyling, which looked a bit oddly and dull by that time.

                  Caption | Versus PC original & very 1st logo. Namely: my starting point

                  SOLUTION

                  Outcomes for this project were hard to get: several different restyling propositions were made upon the client's request, having each and everyone a distinctive visual code.

                  APPLICATIONS

                  After a couple of months working hard on a logo which could be applied into several different mediums and sizes without losing legibility, it was a cinch creating all the applications needed for Versus PC’s products - a metal badge, a packaging box - and marketing comms - a video for web and social media-.

                  Versus PC BRANDING | Brandbook [onclick]

                  PROJECT
                  CREDITS

                  STAFF
                  Art direction Beatriz Luque, Dan Algarra
                  Brand design Alexis Cruzado
                  Brand application Alexis Cruzado, Beatriz Luque
                  Motion graphics Biktor Kero
                  TOOLS
                  Brand design Adobe Illustrator
                  Brand manual Adobe InDesign
                  Packaging Adobe Illustrator
                  Motion graphics Adobe Illustrator | Adobe After Effects | Cinema4D

                  ACE

                    ACE

                    Brand Design | 2017

                    CONTEXT

                    In 2018 the Spanish esports scene was very atomised and dispersed. Aware of this fact, the CEOs of Giants Gaming saw an opportunity to prevail - while helping to regulate the ecosystem: they created ACE ("Asociación Clubes Esports"), an association of Spanish esports clubs which encompass to this day the most important ones. But, in order to launch the project, a brand image and a website were required.

                    SOLUTION

                    I worked on the visual design of this project based on the idea that it should convey the feelings of the keywords - "uniformity", "strength", "unity", "success" - that I was given for its creative development. Thus, I presented two different yet similar - in their boldness and colour palette - logo proposals.

                    APPLICATIONS

                    Once the logo was chosen, I designed the most important corporate applications for the communication and marketing needs of the project: rollups, letterheads and email signatures.

                    Along with these corporate tools, I designed a website which, in addition to showing the associated clubs, was made to explain what ACE is and how to join the association

                    ACE BRANDING | Brandbook [onclick]

                    PROJECT
                    CREDITS

                    STAFF
                    Art direction Beatriz Luque, Dan Algarra
                    Brand design Alexis Cruzado
                    Brand application Alexis Cruzado
                    Web design & developing Dan Algarra
                    TOOLS
                    Brand design Adobe Illustrator
                    Web design Adobe Photoshop
                    Web development Bootstrap | Sublime Text | HTML5 | CSS3 | JavaScript
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