ESCUCHA MÁLAGA
Art Direction & Brand Design. Web Design & Development. Copywriting & Marketing Comms | 2024
CONTEXT
Escucha Málaga is a live music contest aimed at promoting original musical creations by artists from Málaga province. This initiative is funded by the Fundación Unicaja and organized by RitmoTK and Proyecto Escucha.
Sharing the Art Direction and graphic production duties with Rojo Galvín, I developed the branding and marketing comms assets for the online / offline promotion of the project.
SOLUTION
After pitching three logo proposals to the client, the chosen idea was to develop a branding based on the interjection “EH!” as a visual call-out and attention-grabber: since Escucha Málaga was a completely new project, the client felt that this visual and narrative interpellation perfectly matched the need to gain traction as quickly as possible, while doing so with a fresh and colorful visual style.
Escucha Málaga's branding is a free mix of visual influences from Constructivism and similar international musical contests and events, such as Reeperbahn Festival, MENT Ljubljana and SxSW.

01 COLOR PALETTE
C20 M68 Y1 K0
R205 G110 B169
#CD6EA9
C64 M0 Y4 K0
R71 G192 B233
#47COE9
C4 M27 Y90 K0
R245 G189 B32
#F5BD20
C90 M82 Y43 K50
R40 G41 B66
#282942
02 TYPEFACE
POPPINS
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()-=_+?:;"'
03 LOGO VERSIONS
Colour


Colour Negative


B&W Negative








APPLICATIONS
Escucha Málaga's complete visual identity system is built on three core components:
SOCIAL
[POSTERS] | [WEBSITE] | SOCIAL
A set of social media templates for Instagram and Facebook were created to help the client independently promote the Escucha Málaga musical contest.
Swipe left each image to reveal its pictures carousel