ESCUCHA MÁLAGA

Art Direction & Brand Design. Web Design & Development. Copywriting & Marketing Comms | 2024

CONTEXT

Escucha Málaga is a live music contest aimed at promoting original musical creations by artists from Málaga province. This initiative is funded by the Fundación Unicaja and organized by RitmoTK and Proyecto Escucha.

Sharing the Art Direction and graphic production duties with Rojo Galvín, I developed the branding and marketing comms assets for the online / offline promotion of the project.

SOLUTION

After pitching three logo proposals to the client, the chosen idea was to develop a branding based on the interjection “EH!” as a visual call-out and attention-grabber: since Escucha Málaga was a completely new project, the client felt that this visual and narrative interpellation perfectly matched the need to gain traction as quickly as possible, while doing so with a fresh and colorful visual style.

Escucha Málaga's branding is a free mix of visual influences from Constructivism and similar international musical contests and events, such as Reeperbahn Festival, MENT Ljubljana and SxSW.

01 COLOR PALETTE

C20 M68 Y1 K0
R205 G110 B169
#CD6EA9
C64 M0 Y4 K0
R71 G192 B233
#47COE9
C4 M27 Y90 K0
R245 G189 B32
#F5BD20
C90 M82 Y43 K50
R40 G41 B66
#282942

02 TYPEFACE

POPPINS

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()-=_+?:;"'

03 LOGO VERSIONS

Colour


Colour Negative


B&W Negative


APPLICATIONS

Escucha Málaga's complete visual identity system is built on three core components:

POSTERS

POSTERS   |   [WEBSITE]   |   [SOCIAL]

A series of posters was designed for promoting of the project, both offline —music schools, rehearsal rooms, concert halls—and online, through social media and press releases in specialized media.

WEBSITE

[POSTERS]   |   WEBSITE   |   [SOCIAL]

A landing page was created to help bands register for the contest and visitors learn about the Escucha Málaga project.

SOCIAL

[POSTERS]   |   [WEBSITE]   |   SOCIAL

A set of social media templates for Instagram and Facebook were created to help the client independently promote the Escucha Málaga musical contest.

Swipe left each image to reveal its pictures carousel

PROJECT
CREDITS

CLIENT
Fundación Unicaja, Ritmo TK, Proyecto Escucha
STAFF
Art direction Rojo Galvín, Alexis Cruzado
Brand design Rojo Galvín, Alexis Cruzado
Web design & development Alexis Cruzado
Web copywriting Alexis Cruzado
Social media templates design Rojo Galvín, Alexis Cruzado
TOOLS
Brand design Adobe Illustrator
Posters design Adobe Illustrator
Social media templates design Adobe Illustrator | Adobe Photoshop
Web design Figma | Dall-E | Chat GPT
Web copywriting Claude | QuillBot
Web development Bootstrap | Sublime Text | HTML5 | CSS3 | JavaScript
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