Art Direction & Graphic Design | 2021 - 2022
Mattel, Inc. is the creator of some of the most iconic toys in history, as well as a company in a perpetual search for new market niches in which to offer its own products or those developed in collaboration with other companies, when a consumer audience eludes their scope. That is why, after focusing on the gaming niche, Mattel relied on Krom Gaming to develop a collection of peripherals branded with one of its flagship brands: Hot Wheels.
Although there might be a spectrum of adult consumers interested in this collection, the main target audiences were pre-teens and teenage boys and girls. But first of all it was necessary to unify both brands into one. To do this, I based the project's lettering - as well as its visual design - on the logos and colour palettes of both brands, creating thus a simple yet vibrant aesthetic which made the products stand out to the fullest.
HOT WHEELS X KROM GAMING | BRANDS' LOGOS
HOT WHEELS X KROM GAMING | Krom Gaming logo
HOT WHEELS X KROM GAMING | Krom Gaming brand colors
HOT WHEELS X KROM GAMING | Hot Wheels logo
HOT WHEELS X KROM GAMING | Hot Wheels brand colors
HOT WHEELS X KROM GAMING | Collection's logo
HOT WHEELS X KROM GAMING | PRODUCTS' LOGOS
HOT WHEELS X KROM GAMING | Product logo: Krom Kustom
HOT WHEELS X KROM GAMING | Product logo: Krom Kanyon
HOT WHEELS X KROM GAMING | Product logo: Krom Key Pro
Based on these resources and a couple of patterns, I created the whole set of marketing applications for this project, from the product's landing pages, to the assets needed for their dissemination strategy through organic posts on the main social networks and on media and search engines' paid advertising spaces.
To help pushing the furthest the offline and online diffusion of this collection of gaming peripherals, separated marketing comms applications were created for both the products individually and together, displayed as a collection.
PRODUCTS | COLLECTION
KROM KUSTOM | [KROM KANYON] | [KROM KEY PRO]
PRODUCTS | COLLECTION
In order to help advertising online this gaming perihperals collection, some studio photographs were taken displaying the products as an attractive setup placed in a neat environment. This set of aspirational pictures was used as the visual basis for a series of images created to be published on Mattel's and Krom Gaming's main social networks, in addition to its dissemination as paid advertisements banners, published in specialized media websites.