Categoría: Marketing

Marbella Design Academy

    MARBELLA DESIGN ACADEMY

    Social Media Content Design | 2023 - 2024

    CONTEXT

    Marbella Design Academy is a private college offering BA HONs studies in the fields of Fashion Design, Interior Design and Graphic Design. During my time there as Marketing Designer & Content Creator, I collaborated in the design and creation of appealing contents for their social media networks.

    SOLUTION

    My main task was to turn the best students' work into content for social media: from carousels and stories for Instagram, to videos for YouTube and Meta platforms. My job required knowing, above all, how to display a lot of information in an entertaining and visually appealing way, to captivate both academy followers and future students.

    APPLICATIONS

    This is a selection of my best works, sorted by departments:

    [FASHION]   |   [GRAPHIC]   |   [INTERIOR]

    FASHION DESIGN

    Students field trip

    Visit to Ela Fidalgo Exhibiton @ La Térmica

    Students field trip

    Visit to Julieta Brand Studio

    Student work

    No Limits

    Student work

    Study of Wonders

    Students field trip

    Trip to Paris

    Student work

    Chaos

    GRAPHIC DESIGN

    Students works

    UI/UX design with a purpose

    Students works

    All types welcome

    Student work

    Music for your eyes

    INTERIOR DESIGN

    Students works

    Parametric Design

    Student work

    Space 0

    PROJECT
    CREDITS

    STAFF
    Supervision Fabrice Durand, Jean Pierre Costa : Marketing Department
    Natalia Rivera, Lara Galán, Nuria R. : Fashion Department
    Alberto L. Pérez, Dolores Martínez, José Real : Graphic Department
    Caterina Sposato, Alejandro Cruz Mendoza : Interior Department
    Art direction Fabrice Durand, Natalia Rivera, Alberto L. Pérez, Caterina Sposato
    Graphic design & layout Fabrice Durand, Alexis Cruzado
    Video edition Fabrice Durand, Alexis Cruzado
    MoGraph Alexis Cruzado
    TOOLS
    Graphic design & layout Adobe Photoshop | Adobe Illustrator | Adobe Firefly
    Video edition Adobe Premiere Pro
    MoGraph Adobe After Effects

    ELCAMM Music Management Course

      MUSIC MANAGEMENT COURSE

      Graphic Design. Copywritting. Video Edition | 2023

      CONTEXT

      ELCAMM is a private music academy that, since 2012, has been transmitting values for life through music to its students, using a teaching system that combines rigor, enjoyment and play.

      ELCAMM completes its training offer with specific workshops for musicians. Sometimes, some workshops have a hard time getting off the ground. To help generate conversions for the Music Management Course, extra special work was done.

      SOLUTION

      In order to gather as many registrations as possible for this online course, we opted for a digital marketing strategy. The information and booking process was collected in a post on the ELCAMM blog, which acted as both a landing and conversion page to which sponsored posts on Meta's social media would lead.

      APPLICATIONS

      [UNIVERSE]   |   [LANDING]   |   [VIDEO]

      ELCAMM — MUSIC MANAGEMENT COURSE | SM pictures

      01

      VISUAL UNIVERSE

      First things first: following ELCAMM's branding guidelines - and relying heavily on typographic design - I created a basic visual universe for the digital marketing mini campaign orchestrated to help promoting this online course - extensively redesigning the graphics initially proposed by the music school and the course trainers.

      ELCAMM — MUSIC MANAGEMENT COURSE | Branding: from "ugh" to "WOOH!"

      ONLINE
      MUSIC MANAGEMENT COURSE

      02

      LANDING PAGE

      I wrote and published a post for the ELCAMM Blog which acted both as an informative page and a conversion tool to turn leads into customers.

      03

      PROMO VIDEO

      As an asset made to generate leads, I designed and animated a promotional video that was published on Meta's social networks as a sponsored post.

      The target achieved with this video was to explain in less than a minute - and in a simple and fun way - what the online workshop was about, as well as managing to gather the minimum number of alumni required to carry it out.

      PROJECT
      CREDITS

      STAFF
      Art direction Narita, Alejandro Lévar
      Design Alexis Cruzado
      Copywritting Alexis Cruzado
      Video edition Alexis Cruzado
      Social media management Samuel Sarrión
      TOOLS
      Design Adobe Photoshop
      Copywritting Chat GPT
      Video edition Adobe Premiere Pro

      ELCAMM III Green Music Camp

        III GREEN MUSIC CAMP

        Graphic Design. Copywritting. Video Edition | 2023

        CONTEXT

        ELCAMM is a private music academy that, since 2012, has been transmitting values for life through music to its students, using a teaching system that combines rigor, enjoyment and play.

        Every summer, ELCAMM organises a week-long music camp in the middle of nature where children between the ages of 6 and 16 learn music while playing and enjoying their free time outdoors.

        SOLUTION

        In order to garner the highest number of registrations for this activity, we opted for a digital marketing strategy. Information and booking process for the camp were gathered in a post on the ELCAMM blog, which acted both as landing and conversion page to which a series of sponsored posts published on Meta social networks would lead to.

        APPLICATIONS

        [UNIVERSE]   |   [LANDING]   |   [VIDEO]

        ELCAMM — III GREEN MUSIC CAMP | Poster

        01

        VISUAL UNIVERSE

        First things first: following ELCAMM's branding guidelines, I developed a basic visual universe for this campaign, based on two axes:

        1. Information: through a typographic composition which allowed anyone to know what the camp was all about with just one glance
        2. Emotion: using a colour palette in shades of green plus photos of children having fun in the middle of nature.

        ELCAMM — III GREEN MUSIC CAMP | SM pictures

        III GREEN MUSIC CAMP

        02

        LANDING PAGE

        I wrote and published a post for the ELCAMM Blog which acted both as an informative page and a conversion tool to turn leads into customers.

        03

        PROMO VIDEO

        As an asset made to generate leads, I designed and animated a promotional video that was published on Meta's social networks as a sponsored post.

        The video's key narrative was based on comparing what a week of summer sounds like with children (noise, chaos, endless play) vs. without children (peace, quietness, silence, holidays). This video aimed directly to the need that all parents have to get rid, from time to time, of their offspring in order to enjoy a bit of quality time for them.

        PROJECT
        CREDITS

        STAFF
        Art direction Narita, Alejandro Lévar
        Design Alexis Cruzado
        Copywritting Alexis Cruzado
        Video edition Alexis Cruzado
        Social media management Samuel Sarrión
        TOOLS
        Design Adobe Photoshop
        Copywritting Chat GPT
        Video edition Adobe Premiere Pro

        TRANSDISCIPLINA A/V Editions

          TRANSDISCIPLINA A/V

          Art Direction. Graphic Design + Illustration. Motion Graphics. Web Design + Development | 2017 - Present

          CONTEXT

          Transdisciplina A/V is an audiovisual collective that, since 2016, curates live events in which generative art, electronic music and live visuals merge live.

          After their absolutely successful string of events in 2016, Transdisciplina A/V core members felt that some quality visual push was needed to help promoting louder and better the project. So, they called on my help to collaborate on this crucial task.

          SOLUTION

          To help improving the online diffusion of each event curated by the Collective - while, at the same time, enriching the project's branding narrative - I am entrusted the creation of an original and unique (audio)visual concept for each event, the which comes embodied in the main marketing comms of each event (print and motion poster plus social media images and short motion graphics clips).

          APPLICATIONS

          POSTERS  |  WEBSITE

          In addition to a website and merchandising items, from the 6th edition to the present day I have designed a bespoke poster for each event curated by the collective, made of clear and clean typographic compositions over glitchy backgrounds, moving in sync motion with a musical mix made with tracks and sounds from the artists invited to each edition.

          APPLICATIONS

          POSTERS  |  WEBSITE

          Using WordPress and enough HTML5 and CSS3 to customize several details, I designed and developed a landing page for the Transdisciplina A/V collective. Through the page you can find all the relevant info about the project, as well as book tickets for any of their live music and visuals events.

          TRANSDISCIPLINA A/V | Website browsing: click on pic | [visit online]

          PROJECT
          CREDITS

          STAFF
          Art direction Alexis Cruzado, Alejandro Lévar
          Design & illustration Alexis Cruzado
          Motion graphics Alexis Cruzado, Biktor Kero (on T#10 Poster)
          Web design & developing Alexis Cruzado
          TOOLS
          Design & illustration Adobe Illustrator | Adobe Photoshop
          Motion graphics Adobe After Effects
          Web design Adobe Photoshop
          Web developing WordPress | PHP | jQuery | HTML5 | CSS3 | Javascript

          RUBIUS Gaming Chairs

            RUBIUS GAMING CHAIRS

            Art Direction & Graphic Design | 2021

            CONTEXT

            El Rubius is one of the most important influencers and creators of audiovisual entertainment content in the Spanish-speaking world. To make the most possible profit from his popularity, Rubius sells through his online store branded merchandising and apparel. But in 2020 he relied on Drift Gaming to develop his most complex product to that date: two gaming chairs, one of them launched as a limited edition product and both marketed as high-end products.

            SOLUTION

            Setting the visual design for these products involved unifying both Drift Gaming's and El Rubius' branding into one visual code. To do this, I based the project's lettering - as well as its visual design - on the logos and colour palettes of both brands, creating thus a simple yet vibrant aesthetic which made the products stand out to the fullest.

            RUBIUS Feat. DRIFT GAMING | BRANDS' LOGOS

            RUBIUS Feat. DRIFT GAMING | Products main logo

            RUBIUS Feat. DRIFT GAMING | Rubius logo

            RUBIUS Feat. DRIFT GAMING | Drift Gaming logo

            RUBIUS Feat. DRIFT GAMING | BRANDS' COLORS

            RUBIUS Feat. DRIFT GAMING | Rubius brand colors

            RUBIUS Feat. DRIFT GAMING | Drift Gaming brand colors

            RUBIUS Feat. DRIFT GAMING | PRODUCTS' LOGOS

            RUBIUS Feat. DRIFT GAMING | Rubius Premium chair logo

            RUBIUS Feat. DRIFT GAMING | Rubius Pro chair logo

            The marketing strategy would be the same for both products: the creation of product landing pages with a link to an online shop, plus its dissemination through a strategy of organic posts on the main social networks, paid advertising in media and search engines and a press release sent to the specialised gaming media on each chair's launching day.

            APPLICATIONS

            PREMIUM CHAIR   |   PRO CHAIR

            [PRODUCT LANDING PAGE]   |   [SOCIAL MEDIA PICTURES]   |   [GDN ASSETS]   |   [NEWSLETTER]

            The visual codes for this product were set on a clean aesthetic, devised to bring all focus on the chair itself - its design and colours - plus its high-end details and cosntruction materials.

            Rubius Premium product page (desktop version) | Quick demo (click on pic) | [visit product page]

            Rubius Premium product page (mobile version) | Quick demo (click on pic) | [visit product page]

            Rubius Premium | GDN ads (click on pic)

            Rubius Premium | Newsletter for specialized media (click on pic)

            PREMIUM CHAIR   |   PRO CHAIR

            [PRODUCT LANDING PAGE]   |   [SOCIAL MEDIA PICTURES]   |   [GDN ASSETS]   |   [NEWSLETTER]

            Neo Noir set the tone for this product's visual codes: such style - inspired in a retrofuturist revision of 90s and 00s visual culture - is at the core of many millennials, centennials and gaming communities visual and emotional universe.

            Rubius Pro product page (desktop version) | Quick demo (click on pic) | [visit product page]

            Rubius Pro product page (mobile version) | Quick demo (click on pic) | [visit product page]

            Rubius Pro | GDN ads (click on pic)

            Rubius Premium | Newsletter for specialized media (click on pic)

            PROJECT
            CREDITS

            STAFF
            Art direction Beatriz Luque, Alexis Cruzado
            Brands treatment & adaptation into project's guidelines Alexis Cruzado
            Products landings design Alexis Cruzado
            Products landings & newsletters copywriting Marina G. Mérida
            Marketing assets creation (SM & GDN pictures) Alexis Cruzado
            Product photography Daniel Ortiz, Fran Pezzo
            TOOLS
            Brands lettering adaptation Adobe Illustrator
            Pattern design Adobe Illustrator | Adobe Photoshop
            Products landings design Bootstrap | Sublime Text | HTML5 | CSS3 | JavaScript
            Newsletter design Adobe Photoshop | Sublime Text | HTML5
            Marketing assets creation (SM & GDN pictures) Adobe Photoshop | Adobe After Effects
            Products photos Adobe Lightroom | Adobe Photoshop

            HOT WHEELS Gaming Collection

              HOT WHEELS
              GAMING COLLECTION

              Art Direction & Graphic Design | 2021 - 2022

              CONTEXT

              Mattel, Inc. is the creator of some of the most iconic toys in history, as well as a company in a perpetual search for new market niches in which to offer its own products or those developed in collaboration with other companies, when a consumer audience eludes their scope. That is why, after focusing on the gaming niche, Mattel relied on Krom Gaming to develop a collection of peripherals branded with one of its flagship brands: Hot Wheels.

              SOLUTION

              Although there might be a spectrum of adult consumers interested in this collection, the main target audiences were pre-teens and teenage boys and girls. But first of all it was necessary to unify both brands into one. To do this, I based the project's lettering - as well as its visual design - on the logos and colour palettes of both brands, creating thus a simple yet vibrant aesthetic which made the products stand out to the fullest.

              HOT WHEELS X KROM GAMING | BRANDS' LOGOS

              HOT WHEELS X KROM GAMING | Krom Gaming logo

              HOT WHEELS X KROM GAMING | Krom Gaming brand colors

              HOT WHEELS X KROM GAMING | Hot Wheels logo

              HOT WHEELS X KROM GAMING | Hot Wheels brand colors

              HOT WHEELS X KROM GAMING | Collection's logo

              HOT WHEELS X KROM GAMING | PRODUCTS' LOGOS

              HOT WHEELS X KROM GAMING | Product logo: Krom Kustom

              HOT WHEELS X KROM GAMING | Product logo: Krom Kanyon

              HOT WHEELS X KROM GAMING | Product logo: Krom Key Pro

              Based on these resources and a couple of patterns, I created the whole set of marketing applications for this project, from the product's landing pages, to the assets needed for their dissemination strategy through organic posts on the main social networks and on media and search engines' paid advertising spaces.

              APPLICATIONS

              To help pushing the furthest the offline and online diffusion of this collection of gaming peripherals, separated marketing comms applications were created for both the products individually and together, displayed as a collection.

              PRODUCTS   |   COLLECTION

              KROM KUSTOM   |   [KROM KANYON]   |   [KROM KEY PRO]

              Krom Kustom product page (desktop version) | Quick demo (click on pic) | [visit product page]

              Krom Kustom product page (mobile version) | Quick demo (click on pic) | [visit product page]

              [KROM KUSTOM]   |   KROM KANYON   |   [KROM KEY PRO]

              Krom Kanyon product page (desktop version) | Quick demo (click on pic) | [visit product page]

              Krom Kanyon product page (mobile version) | Quick demo (click on pic) | [visit product page]

              [KROM KUSTOM]   |   [KROM KANYON]   |   KROM KEY PRO

              Krom Key Pro product page (desktop version) | Quick demo (click on pic) | [visit product page]

              Krom Key Pro product page (mobile version) | Quick demo (click on pic) | [visit product page]

              PRODUCTS   |   COLLECTION

              In order to help advertising online this gaming perihperals collection, some studio photographs were taken displaying the products as an attractive setup placed in a neat environment. This set of aspirational pictures was used as the visual basis for a series of images created to be published on Mattel's and Krom Gaming's main social networks, in addition to its dissemination as paid advertisements banners, published in specialized media websites.

              HOT WHEELS X KROM Collection | GDN ads (click on pic)

              PROJECT
              CREDITS

              STAFF
              Art direction Beatriz Luque, Alexis Cruzado
              Brands treatment & adaptation into project's guidelines Alexis Cruzado
              Products landings design Alexis Cruzado
              Products landings copywriting Marina G. Mérida
              Marketing assets creation (SM & GDN pictures) Alexis Cruzado
              Product photography Daniel Ortiz, Fran Pezzo
              TOOLS
              Brands lettering adaptation Adobe Illustrator
              Pattern design Adobe Illustrator | Adobe Photoshop
              Products landings design Bootstrap | Sublime Text | HTML5 | CSS3 | JavaScript
              Marketing assets creation (SM & GDN pictures) Adobe Photoshop | Adobe After Effects
              Products photos Adobe Lightroom | Adobe Photoshop

              BARBIE Gaming Collection

                BARBIE
                GAMING COLLECTION

                Art Direction & Graphic Design | 2021 - 2022

                CONTEXT

                Mattel, Inc. is the creator of some of the most iconic toys in history, as well as a company in a perpetual search for new market niches in which to offer its own products or those developed in collaboration with other companies, when a consumer audience eludes their scope. That is why, after focusing on the gaming niche, Mattel relied on Krom Gaming to develop a collection of peripherals branded with one of its flagship brands: Barbie.

                SOLUTION

                Although there might be a spectrum of adult consumers interested in this collection, the main target audiences were pre-teens and teenage boys and girls. But first of all it was necessary to unify both brands into one. To do this, I based the project's lettering - as well as its visual design - on the logos and colour palettes of both brands, creating thus a simple yet vibrant aesthetic which made the products stand out to the fullest.

                BARBIE X KROM GAMING | BRANDS' LOGOS

                BARBIE X KROM GAMING | Krom Gaming logo

                BARBIE X KROM GAMING | Krom Gaming brand colors

                BARBIE X KROM GAMING | Barbie logo

                BARBIE X KROM GAMING | Barbie brand colors

                BARBIE X KROM GAMING | Collection's logo

                BARBIE X KROM GAMING | PRODUCTS' LOGOS

                BARBIE X KROM GAMING | Product logo: Krom Kandy

                BARBIE X KROM GAMING | Product logo: Krom Khali

                Based on these resources and a couple of patterns, I created the whole set of marketing applications for this project, from the product's landing pages, to the assets needed for their dissemination strategy through organic posts on the main social networks and on media and search engines' paid advertising spaces.

                APPLICATIONS

                To help pushing the furthest the offline and online diffusion of this collection of gaming peripherals, separated marketing comms applications were created for both the products individually and together, displayed as a collection.

                PRODUCTS   |   COLLECTION

                KROM KANDY   |   [KROM KHALI]

                Krom Kandy product page (desktop version) | Quick demo (click on pic) | [visit product page]

                Krom Kandy product page (mobile version) | Quick demo (click on pic) | [visit product page]

                [KROM KANDY]   |   KROM KHALI

                Krom Khali product page (desktop version) | Quick demo (click on pic) | [visit product page]

                Krom Khali product page (mobile version) | Quick demo (click on pic) | [visit product page]

                PRODUCTS   |   COLLECTION

                In order to help advertising online this gaming perihperals collection, some studio photographs were taken displaying the products as an attractive setup placed in a neat environment. This set of aspirational pictures was used as the visual basis for a series of images created to be published on Mattel's and Krom Gaming's main social networks, in addition to its dissemination as paid advertisements banners, published in specialized media websites.

                BARBIE X KROM Collection | GDN ads (click on pic)

                PROJECT
                CREDITS

                STAFF
                Art direction Beatriz Luque, Alexis Cruzado
                Brands treatment & adaptation into project's guidelines Alexis Cruzado
                Products landings design Alexis Cruzado
                Products landings copywriting Marina G. Mérida
                Marketing assets creation (SM & GDN pictures) Alexis Cruzado
                Product photography Daniel Ortiz, Fran Pezzo
                TOOLS
                Brands lettering adaptation Adobe Illustrator
                Pattern design Adobe Illustrator | Adobe Photoshop
                Products landings design Bootstrap | Sublime Text | HTML5 | CSS3 | JavaScript
                Marketing assets creation (SM & GDN pictures) Adobe Photoshop | Adobe After Effects
                Products photos Adobe Lightroom | Adobe Photoshop

                VS GAMERS Xmas 2019

                  VS GAMERS 2K19 XMAS

                  Art Direction, Graphic Design, Illustration | 2019

                  CONTEXT

                  There is nothing more unappealing for a centennial gamer than a classic Christmas sales campaign… But, what if we put Santa and the Three Wise Men to compete for VS Gamers fanbase's love through a contest? In which they'll be shown as vulnerable and longing for emotional support... And, to put the icing on the cake, what if in that contest we were giving away to VS Gamers fanbase a full gaming setup and special discounts on selected brands? Campaign's concept, set!

                  SOLUTION

                  Setting the campaign's tone was a work I shared with Atlas Informática Audiovisual Dept.: prior to start filming and designing anything, we decided how every character should look and act like in the push videos which would be the campaign's main assets: Santa, the magic man in a sorry state; the Three Wise Men, brothers in arms (and at permanent war).

                  APPLICATIONS

                  With a proper plot and both characters' and campaign's look & feel set, the main effort was to shoot a couple of videos for social media networks, which should act as a hook to funnel VS Gamer's fanbase and further audience to a landing page in which they could vote for the character they loved the most. To help pushing even more the difussion of this campaign, I designed too a wide set of banners and pictures to be published in blogs, websites and social media ads.

                  Santa promo video   click on pic

                  Kings promo video   click on pic

                  PROJECT
                  CREDITS

                  STAFF
                  Art direction Marta Hita, Daniel Ortiz, Alexis Cruzado
                  Characters design Daniel Ortiz, Fran Pezzo, Alexis Cruzado
                  Conceptual design & illustration Alexis Cruzado
                  Design application Fran Pezzo, Daniel Ortiz, Alexis Cruzado
                  Web design Alexis Cruzado
                  Web development Antonio Baena
                  Motion graphics Alexis Cruzado
                  Promo videos Daniel Ortiz
                  Video shootings Daniel Ortiz, Fran Pezzo
                  Video postproduction Daniel Ortiz
                  Characters photoshootings Fran Pezzo
                  Characters photos edition Fran Pezzo
                  TOOLS
                  Visual concept (characters, letterings, colour palette) Adobe Illustrator | Adobe Photoshop
                  Characters photos Adobe Lightroom | Adobe Photoshop
                  Motion graphics Adobe Photoshop | Adobe After Effects
                  Videos Adobe Premiere Pro | Adobe After Effects
                  Landing page design Adobe Photoshop
                  Landing page development Bootstrap | Visual Studio | HTML5 | CSS3 | JavaScript
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