III GREEN MUSIC CAMP
Graphic Design. Copywritting. Video Edition | 2023
CONTEXT
ELCAMM is a private music academy that, since 2012, has been transmitting values for life through music to its students, using a teaching system that combines rigor, enjoyment and play.
Every summer, ELCAMM organises a week-long music camp in the middle of nature where children between the ages of 6 and 16 learn music while playing and enjoying their free time outdoors.
SOLUTION
In order to garner the highest number of registrations for this activity, we opted for a digital marketing strategy. Information and booking process for the camp were gathered in a post on the ELCAMM blog, which acted both as landing and conversion page to which a series of sponsored posts published on Meta social networks would lead to.
APPLICATIONS
[UNIVERSE] | [LANDING] | [VIDEO]
ELCAMM — III GREEN MUSIC CAMP | Poster
01
VISUAL UNIVERSE
First things first: following ELCAMM's branding guidelines, I developed a basic visual universe for this campaign, based on two axes:
- Information: through a typographic composition which allowed anyone to know what the camp was all about with just one glance
- Emotion: using a colour palette in shades of green plus photos of children having fun in the middle of nature.
ELCAMM — III GREEN MUSIC CAMP | SM pictures
02
LANDING PAGE
I wrote and published a post for the ELCAMM Blog which acted both as an informative page and a conversion tool to turn leads into customers.
03
PROMO VIDEO
As an asset made to generate leads, I designed and animated a promotional video that was published on Meta's social networks as a sponsored post.
The video's key narrative was based on comparing what a week of summer sounds like with children (noise, chaos, endless play) vs. without children (peace, quietness, silence, holidays). This video aimed directly to the need that all parents have to get rid, from time to time, of their offspring in order to enjoy a bit of quality time for them.
