MUSIC MANAGEMENT COURSE

Graphic Design. Copywritting. Video Edition | 2023

CONTEXT

ELCAMM is a private music academy that, since 2012, has been transmitting values for life through music to its students, using a teaching system that combines rigor, enjoyment and play.

ELCAMM completes its training offer with specific workshops for musicians. Sometimes, some workshops have a hard time getting off the ground. To help generate conversions for the Music Management Course, extra special work was done.

SOLUTION

In order to gather as many registrations as possible for this online course, we opted for a digital marketing strategy. The information and booking process was collected in a post on the ELCAMM blog, which acted as both a landing and conversion page to which sponsored posts on Meta's social media would lead.

APPLICATIONS

[UNIVERSE]   |   [LANDING]   |   [VIDEO]

ELCAMM — MUSIC MANAGEMENT COURSE | SM pictures

01

VISUAL UNIVERSE

First things first: following ELCAMM's branding guidelines - and relying heavily on typographic design - I created a basic visual universe for the digital marketing mini campaign orchestrated to help promoting this online course - extensively redesigning the graphics initially proposed by the music school and the course trainers.

ELCAMM — MUSIC MANAGEMENT COURSE | Branding: from "ugh" to "WOOH!"

ONLINE
MUSIC MANAGEMENT COURSE

02

LANDING PAGE

I wrote and published a post for the ELCAMM Blog which acted both as an informative page and a conversion tool to turn leads into customers.

03

PROMO VIDEO

As an asset made to generate leads, I designed and animated a promotional video that was published on Meta's social networks as a sponsored post.

The target achieved with this video was to explain in less than a minute - and in a simple and fun way - what the online workshop was about, as well as managing to gather the minimum number of alumni required to carry it out.

PROJECT
CREDITS

CLIENT
ELCAMM, La Térmica | Málaga
STAFF
Art direction Narita, Alejandro Lévar
Design Alexis Cruzado
Copywritting Alexis Cruzado
Video edition Alexis Cruzado
Social media management Samuel Sarrión
TOOLS
Design Adobe Photoshop
Copywritting Chat GPT
Video edition Adobe Premiere Pro
Volver arriba