RUBIUS GAMING CHAIRS
Art Direction & Graphic Design | 2021
El Rubius is one of the most important influencers and creators of audiovisual entertainment content in the Spanish-speaking world. To make the most possible profit from his popularity, Rubius sells through his online store branded merchandising and apparel. But in 2020 he relied on Drift Gaming to develop his most complex product to that date: two gaming chairs, one of them launched as a limited edition product and both marketed as high-end products.
Setting the visual design for these products involved unifying both Drift Gaming's and El Rubius' branding into one visual code. To do this, I based the project's lettering - as well as its visual design - on the logos and colour palettes of both brands, creating thus a simple yet vibrant aesthetic which made the products stand out to the fullest.
RUBIUS Feat. DRIFT GAMING | BRANDS' LOGOS
RUBIUS Feat. DRIFT GAMING | Products main logo
RUBIUS Feat. DRIFT GAMING | Rubius logo
RUBIUS Feat. DRIFT GAMING | Drift Gaming logo
RUBIUS Feat. DRIFT GAMING | BRANDS' COLORS
RUBIUS Feat. DRIFT GAMING | Rubius brand colors
RUBIUS Feat. DRIFT GAMING | Drift Gaming brand colors
RUBIUS Feat. DRIFT GAMING | PRODUCTS' LOGOS
RUBIUS Feat. DRIFT GAMING | Rubius Premium chair logo
RUBIUS Feat. DRIFT GAMING | Rubius Pro chair logo
The marketing strategy would be the same for both products: the creation of product landing pages with a link to an online shop, plus its dissemination through a strategy of organic posts on the main social networks, paid advertising in media and search engines and a press release sent to the specialised gaming media on each chair's launching day.
PREMIUM CHAIR | PRO CHAIR
Neo Noir set the tone for this product's visual codes: such style - inspired in a retrofuturist revision of 90s and 00s visual culture - is at the core of many millennials, centennials and gaming communities visual and emotional universe.
Rubius Pro | GDN ads (click on pic)