RUBIUS GAMING CHAIRS

Art Direction & Graphic Design | 2021

CONTEXT

El Rubius is one of the most important influencers and creators of audiovisual entertainment content in the Spanish-speaking world. To make the most possible profit from his popularity, Rubius sells through his online store branded merchandising and apparel. But in 2020 he relied on Drift Gaming to develop his most complex product to that date: two gaming chairs, one of them launched as a limited edition product and both marketed as high-end products.

SOLUTION

Setting the visual design for these products involved unifying both Drift Gaming's and El Rubius' branding into one visual code. To do this, I based the project's lettering - as well as its visual design - on the logos and colour palettes of both brands, creating thus a simple yet vibrant aesthetic which made the products stand out to the fullest.

RUBIUS Feat. DRIFT GAMING | BRANDS' LOGOS

RUBIUS Feat. DRIFT GAMING | Products main logo

RUBIUS Feat. DRIFT GAMING | Rubius logo

RUBIUS Feat. DRIFT GAMING | Drift Gaming logo

RUBIUS Feat. DRIFT GAMING | BRANDS' COLORS

RUBIUS Feat. DRIFT GAMING | Rubius brand colors

RUBIUS Feat. DRIFT GAMING | Drift Gaming brand colors

RUBIUS Feat. DRIFT GAMING | PRODUCTS' LOGOS

RUBIUS Feat. DRIFT GAMING | Rubius Premium chair logo

RUBIUS Feat. DRIFT GAMING | Rubius Pro chair logo

The marketing strategy would be the same for both products: the creation of product landing pages with a link to an online shop, plus its dissemination through a strategy of organic posts on the main social networks, paid advertising in media and search engines and a press release sent to the specialised gaming media on each chair's launching day.

APPLICATIONS

PREMIUM CHAIR   |   PRO CHAIR

[PRODUCT LANDING PAGE]   |   [SOCIAL MEDIA PICTURES]   |   [GDN ASSETS]   |   [NEWSLETTER]

The visual codes for this product were set on a clean aesthetic, devised to bring all focus on the chair itself - its design and colours - plus its high-end details and cosntruction materials.

Rubius Premium product page (desktop version) | Quick demo (click on pic) | [visit product page]

Rubius Premium product page (mobile version) | Quick demo (click on pic) | [visit product page]

Rubius Premium | GDN ads (click on pic)

Rubius Premium | Newsletter for specialized media (click on pic)

PREMIUM CHAIR   |   PRO CHAIR

[PRODUCT LANDING PAGE]   |   [SOCIAL MEDIA PICTURES]   |   [GDN ASSETS]   |   [NEWSLETTER]

Neo Noir set the tone for this product's visual codes: such style - inspired in a retrofuturist revision of 90s and 00s visual culture - is at the core of many millennials, centennials and gaming communities visual and emotional universe.

Rubius Pro product page (desktop version) | Quick demo (click on pic) | [visit product page]

Rubius Pro product page (mobile version) | Quick demo (click on pic) | [visit product page]

Rubius Pro | GDN ads (click on pic)

Rubius Premium | Newsletter for specialized media (click on pic)

PROJECT
CREDITS

STAFF
Art direction Beatriz Luque, Alexis Cruzado
Brands treatment & adaptation into project's guidelines Alexis Cruzado
Products landings design Alexis Cruzado
Products landings & newsletters copywriting Marina G. Mérida
Marketing assets creation (SM & GDN pictures) Alexis Cruzado
Product photography Daniel Ortiz, Fran Pezzo
TOOLS
Brands lettering adaptation Adobe Illustrator
Pattern design Adobe Illustrator | Adobe Photoshop
Products landings design Bootstrap | Sublime Text | HTML5 | CSS3 | JavaScript
Newsletter design Adobe Photoshop | Sublime Text | HTML5
Marketing assets creation (SM & GDN pictures) Adobe Photoshop | Adobe After Effects
Products photos Adobe Lightroom | Adobe Photoshop
Volver arriba