RUBIUS GAMING CHAIRS

Art Direction & Graphic Design | 2021

CONTEXT

El Rubius is one of the most important influencers and creators of audiovisual entertainment content in the Spanish-speaking world. To make the most possible profit from his popularity, Rubius sells through his online store branded merchandising and apparel. But in 2020 he relied on Drift Gaming to develop his most complex product to that date: two gaming chairs, one of them launched as a limited edition product and both marketed as high-end products.

SOLUTION

Setting the visual design for these products involved unifying both Drift Gaming's and El Rubius' branding into one visual code. To do this, I based the project's lettering - as well as its visual design - on the logos and colour palettes of both brands, creating thus a simple yet vibrant aesthetic which made the products stand out to the fullest.

RUBIUS Feat. DRIFT GAMING | BRANDS' LOGOS



RUBIUS Feat. DRIFT GAMING | Products main logo


RUBIUS Feat. DRIFT GAMING | Rubius logo


RUBIUS Feat. DRIFT GAMING | Drift Gaming logo

RUBIUS Feat. DRIFT GAMING | BRANDS' COLORS



RUBIUS Feat. DRIFT GAMING | Rubius brand colors


RUBIUS Feat. DRIFT GAMING | Drift Gaming brand colors

RUBIUS Feat. DRIFT GAMING | PRODUCTS' LOGOS



RUBIUS Feat. DRIFT GAMING | Rubius Premium chair logo


RUBIUS Feat. DRIFT GAMING | Rubius Pro chair logo

The marketing strategy would be the same for both products: the creation of product landing pages with a link to an online shop, plus its dissemination through a strategy of organic posts on the main social networks, paid advertising in media and search engines and a press release sent to the specialised gaming media on each chair's launching day.

APPLICATIONS

The visual codes for this product were set on a clean aesthetic, devised to bring all focus on the chair itself - its design and colours - plus its high-end details and cosntruction materials.

 

RUBIUS PREMIUM
[PRODUCT PAGES]   |   [MARKETING COMMS]   |   [EMAIL]

Rubius Premium | Mobile product page (click on pic)

Rubius Premium | Desktop product page (click on pic)

MARKETING COMMS

Rubius Premium | Social media promo pics

Rubius Premium | Google Display Network ads

EMAIL

Rubius Premium | Newsletter for specialized media (click on pic)

RUBIUS PRO
[PRODUCT PAGES]   |   [MARKETING COMMS]   |   [EMAIL]

Rubius Pro | Mobile product page (click on pic)

Rubius Pro | Desktop product page (click on pic)

MARKETING COMMS

Rubius Pro | Social media promo pics

Rubius Pro | Google Display Network ads

EMAIL

Rubius Pro | Newsletter for specialized media (click on pic)

PROJECT
CREDITS

CLIENT
International Rubius, Vizz Agency
Spain Drift Gaming, Atlas Informática
STAFF
Art direction Beatriz Luque, Alexis Cruzado
Marketing comms creative concept Alexis Cruzado
Logo designs Beatriz Luque, Rafa Borrego
Product pages design Alexis Cruzado
Product pages copywriting Marina G. Mérida
Marketing comms design Alexis Cruzado
Products photos Daniel Ortiz, Fran Pezzo
TOOLS
Logo designs Adobe Illustrator
Pattern design Adobe Illustrator | Adobe Photoshop
Product pages design Bootstrap | Sublime Text | HTML5 | CSS3 | JavaScript
Marketing comms design Adobe Photoshop | Adobe After Effects
Products photos Adobe Lightroom | Adobe Photoshop
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