KAI VISUALUTIONS
Web Design | 2012
[CONTEXT] | [SOLUTION] | [UI/UX] | [CREDITS]
CONTEXT
Kai Visualutions was a company founded by Marta Pavón and Maikel Ramírez. They made a name in the Málaga film scene over time but, in 2011, it was just a recently launched film production services business: from hiring freelance professionals and finding shooting locations, to helping with bureaucratic paperwork, they solved in advance all the needs and problems of a film shoot.
SOLUTION
A solid branding plus a website - where they could show both their portfolio and services - were badly needed to help Kai Visualutions to stand out from their local competitors. Creative inspiration to solve this problem was drawn from Kai Visualution's core values.
UI/UX CONCEPT
Following the brand guidelines I set for this project, the UI/UX concept for Kai Visualution's website design was inspired in the travelling camera cinematic move, which I applied to the navigation transitions in between sections for both its desktop and tablet versions.
Although this website is no longer online, there is a video demo which shows what browsing the web page looked like:
KAI VISUALUTIONS | Website layout & navigation (demo)
UI DESIGN BREAKDOWN
This website was an original and absolutely bespoke project: it belongs to a time when web templates and Bootstrap were not as widespread as they are nowadays. Quirky as it may seem today, the entire website was built on a huge "map" in which each section was a stop. Thus, when browsing the website, the user actually "travelled" through it.