RUBIUS PRODUCT PAGES
Web Design | 2022
El Rubius is one of the most important influencers and creators of audiovisual entertainment content in the Spanish-speaking world. To make the most possible profit from his popularity, Rubius sells through his online store branded merchandising and apparel. But in 2020 he relied on Drift Gaming to develop his most complex product to that date: two gaming chairs, one of them launched as a limited edition product and both marketed as high-end products.
A strategy of marketing comms was devised to help advertising and promoting the offline and online selling of this exclusive products. To create a landing page for each product was a crucial task I was entrusted by El Rubius Management.
Following the brand guidelines I set for this project, I created a landing page for each product. The UI/UX concept applied is simple: turning the web interface into a window where each product's design and its most outstanding functionalities are shown with eye-catching detail.
These landing pages were created using the tools provided by a custom made web CMS. Since a very good collection of photos of both products were available, the visual narrative relied extensively in alternating between pictures of isolated product vs. product placed in a context of use.