ONLY YOU

Motion Graphics. Typographic Illustration | 2024

CONTEXT

On late 2023, the Andalusian dreampop and electronic band Cravat, along with the US singer and songwriter Vania asked for my collaboration to enhance the message of both music and lyrics of their original song "Only You" with the creation of a lyric video.

SOLUTION

This video clip was created as a work of art in itself and as an asset for the advertising campaign that both artists launched in early 2024 to announce the release of this track in digital music platforms.

APPLICATIONS

[LYRIC VIDEO]   |   [PROMO CLIPS]

Using After Effects as the main tool, this audiovisual work was created from three resources provided by Cravat: the original lyrics of the song plus two videos -one, of the branches of a tree moved by the wind, seen through grainy glass; another, the original Liquid Sky Analogic visuals' for another Cravat's track).

[LYRIC VIDEO]   |   [PROMO CLIPS]

A set of three different short clips were created as an extra asset for promotional purposes. They were posted on Meta social networks (Instagram, Facebook) both as promoted content and on each artist's feed as user content.

PROJECT
CREDITS

STAFF
Art direction Alexis Cruzado, Carlos Contreras
Music & lyrics Cravat, Vania
Production Cravat
Additional production Elliot Jacobson
Mix & master Mike Tuccillo
MoGraph & video edition Alexis Cruzado
Additional visuals Liquid Sky Analogic
TOOLS
Motion graphics Adobe After Effects
Font design's tweaking Adobe Illustrator + Adobe After Effects
Instagram stories & YouTube Shorts Adobe Premiere Pro
Custom YouTube thumbnails Adobe After Effects + Adobe Photoshop
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