SOLUTION

As in every film project (much specially in a project that would spawn its story throughout different media such as film, video creation and comic), setting the tone always comes first. Thus (and drawing our inspiration from sci-fi films and other creative sources — music and books), we set the graphic universe of the project around a gritty and grungy look and feel, made of grays, earthy tones and an odd-futuristic typeface and design style.

APPLICATIONS

Every film project development process is marked by three phases: pre-production, production and promotion. For two of them (pre-production and promotion) I designed some very specific applications made to help the Production Department achieve its goals.

PREPRODUCTION   |   PROMOTION

BRANDING   |   TEASER POSTERS   |   PREPRODUCTION DOSSIER
A project with an universe strongly based on the differences between social strata needed a series of logos to identify them, both on the film and in the works derived from its script. Thus, I designed three logos: one as an emblem of the Great Colony (home of the two leading roles of the short film and of the community to which all the characters in the story belong to), another for the Collectors of the Great Colony (the social class its two protagonists come from) and a third one for the Great Coloniy Police (the social class to which the character in conflict with the leading roles belongs to).

PREPRODUCTION   |   PROMOTION

OFFICIAL POSTER   |   MERCHANDISING   |   PROMOTION DOSSIER   |   DVD
Just as the short film's editing phase was finishing, the promotion phase began, targeting festivals and competitions. Thus, and continuing with the teaser posters series' look & feel, I designed an official poster and a DVD, along with a promotion dossier where the whole finished project was explained: its plot and the film derivations throughout graphic and audiovisual side creations. Alongside, and in order to fulfill the crowdfunders rewarding strategy, I designed a collection of merchandising items (such as badges, stickers and t-shirts) which, adding with copies of the DVD, a comic book and a copy of the official poster, were gifted to the people who supported the film via crowdfunding during its pre-production phase.

SOLUTION

The first step was setting the tone for the project's branding: its aesthetics (dreamy, naïve), its color palette (rich, rosey, sensual) and font families (vintage, but elegant and clear), all drawn from the short film's main inspiration — the playful yet experimental Nouvelle Vague's aesthetics and the objects that summed up the core of the story (a condom and a consuming cigarette; a couple of movie tickets and some pieces from the Jenka game).

APPLICATIONS

Since the project would take as long as a year and a half to complete, my work was divided into two phases: the preproduction and promotion stages. Different applications were made progressively and according to the needs of each stage of the project.

PREPRODUCTION   |   PROMOTION

DOSSIER   |   POSTERS
In order to make this short film possible, the main goal at its initial phase was to gather the highest possible amount of supporters and fundings. Thus, I designed a complete technical & artistic dossier (along with two teaser posters) to support the work of the project's Production Department towards these goals.

PREPRODUCTION   |   PROMOTION

OFFICIAL POSTER   |   DVD   |   WEBSITE
Once completed the short film's edition process, the promotion phase began. In order to help the project compete in contests and festivals, I designed a series of applications that expanded further the aesthetics of its visual universe, such as an official poster and a DVD with postcards inside, all printed in full color on white cardboard.

A landing page was designed as well to help positioning the project online, by adapting into a simple layout the graphics from the DVD and the official poster.