Categoría: Portfolio

GIANTS GAMING Streetwear

    GIANTS GAMING STREETWEAR

    Clothings Design | 2019

    CONTEXT

    In early 2019, Giants Gaming CEOs asked me for visual creative ideas which could beat up the regular esports merch products' design and target audience. My suggestion was that Giants Gaming's merch and apparel should stop being targeted just to young teenage men, and start being broaden up with a streetwear clothes line both for men and women - from teens to fourtysomes.

    SOLUTION

    Guided by the keen advising from our partner in this project (a reputed European clothes manufacturer) and the total creative freedom I was given, I detourned Giants Gaming former logo into several clothing ideas, laying the best results in a lookbook which contained five possible and very different clothes lines. This broad starting point was polished later during the following couple of months, by meeting hardcore gamers Giants Gaming’s staff ideas & insight.

    GIANTS GAMING STREETWEAR | Lookbook [onclick]

    APPLICATIONS

    From the whole set of ideas I drafted, the simplest yet smartest concepts were chosen and applied in high quality t-shirts - the logo strap made in velvet - and a polo-shirt - meant for a more senior audience.

    PROJECT
    CREDITS

    CLIENT
    Giantx (formerly Giants Gaming), Atlas Informática
    STAFF
    Art direction Beatriz Luque, Alexis Cruzado
    Conceptual design (lookbook) Alexis Cruzado
    Design application Alexis Cruzado & Giants Gaming
    Motion graphics Alexis Cruzado
    Photos Giants Gaming
    TOOLS
    Lookbook design Adobe Photoshop | Adobe InDesign
    T-Shirts design Adobe Illustrator
    Motion graphics Adobe Photoshop | Adobe After Effects
    Photos Adobe Lightroom | Adobe Photoshop

    VSPC

      VSPC

      Art Direction. Brand Design | 2019

      CONTEXT

      https://alexis.prrmb.com/wp-content/uploads/2020/01/versuspc_solutions_p4_b.png

      By mid 2019, Versus PC CEOs made a decision: the brand should switch from selling powerful PCs to a sole niche - gamers - to a wider range of consumers, targeted under three different product lines - PCs for common people, for audiovisual creatives and for gamers. Not only a renaming was needed: also a brand restyling and a ecommerce were demanded to meet the project's needs.

      SOLUTION

      The visual design for this project was inspired in the bold simplicity of tech brands such as Apple, Mountain and Dell. Thus, the "Versus PC" brand name was shorted into "VSPC" and a set of three different rebranding propositions drafted, all sharing a common goal: to detach the brand from the regular gaming clichés, in order to make it appealing to its target buyers.

      APPLICATIONS

      By designing a simple and smart brand, I sought not only to make it attractive to its target consumers, but also easy for any VSPC staff member to apply it on any digital and physical media.

      VSPC BRANDING | Brandbook [onclick]

      MARKETING CAMPAIGN

      To help introducing the brand to its target audience, an audiovisual marketing campaign for social media networks was accomplished, following a visual storytelling in which the products should be presented in spaces and situations familiar to each buyer persona - from those who just need a computer for daily small tasks, to the most demanding technical professionals, audiovisuals and hardcore gamers audiences.

      PROJECT
      CREDITS

      CLIENT
      VS Gamers, Atlas Informática

      STAFF
      Art direction       Marta Hita, Alexis Cruzado
      Brand design Alexis Cruzado
      Brand application Alexis Cruzado, Beatriz Luque, Fran Pezzo
      Web design & development Fran Pezzo
      Photoshooting Fran Pezzo
      Videos concept Daniel Ortiz, Marta Hita, Beatriz Luque, Carolina Bordés, Alexis Cruzado
      Videos shooting Daniel Ortiz, Fran Pezzo
      Videos postproduction Daniel Ortiz
      TOOLS
      Brand design Adobe Illustrator
      Brand manual Adobe InDesign
      Packaging Adobe Illustrator
      Product photos Adobe Lightroom | Adobe Photoshop
      Product videos Adobe Premiere Pro | Adobe After Effects

      VersusPC

        Versus PC

        Brand Design | 2017

        CONTEXT

        https://alexis.prrmb.com/wp-content/uploads/2020/01/versuspc_previous_logo.png

        Versus PC was a brand focused on a single marketing mission and niche: to build up powerful computers for gamers. During late 2017 I was entrusted its visual branding restyling, which looked a bit oddly and dull by that time.

        Caption | Versus PC original & very 1st logo. Namely: my starting point

        SOLUTION

        Outcomes for this project were hard to get: several different restyling propositions were made upon the client's request, having each and everyone a distinctive visual code.

        APPLICATIONS

        After a couple of months working hard on a logo which could be applied into several different mediums and sizes without losing legibility, it was a cinch creating all the applications needed for Versus PC’s products - a metal badge, a packaging box - and marketing comms - a video for web and social media-.

        Versus PC BRANDING | Brandbook [onclick]

        PROJECT
        CREDITS

        CLIENT
        VS Gamers, Atlas Informática
        STAFF
        Art direction Beatriz Luque, Dan Algarra
        Brand design Alexis Cruzado
        Brand application Alexis Cruzado, Beatriz Luque
        Motion graphics Biktor Kero
        TOOLS
        Brand design Adobe Illustrator
        Brand manual Adobe InDesign
        Packaging Adobe Illustrator
        Motion graphics Adobe Illustrator | Adobe After Effects | Cinema4D

        ACE

          ACE

          Brand Design | 2017

          CONTEXT

          In 2018 the Spanish esports scene was very atomised and dispersed. Aware of this fact, the CEOs of Giants Gaming saw an opportunity to prevail - while helping to regulate the ecosystem: they created ACE ("Asociación Clubes Esports"), an association of Spanish esports clubs which encompass to this day the most important ones. But, in order to launch the project, a brand image and a website were required.

          SOLUTION

          I worked on the visual design of this project based on the idea that it should convey the feelings of the keywords - "uniformity", "strength", "unity", "success" - that I was given for its creative development. Thus, I presented two different yet similar - in their boldness and colour palette - logo proposals.

          APPLICATIONS

          Once the logo was chosen, I designed the most important corporate applications for the communication and marketing needs of the project: rollups, letterheads and email signatures.

          Along with these corporate tools, I designed a website which, in addition to showing the associated clubs, was made to explain what ACE is and how to join the association

          ACE BRANDING | Brandbook [onclick]

          PROJECT
          CREDITS

          CLIENT
          Asociación Clubes Esports
          STAFF
          Art direction Beatriz Luque, Dan Algarra
          Brand design Alexis Cruzado
          Brand application Alexis Cruzado
          Web design & developing Dan Algarra
          TOOLS
          Brand design Adobe Illustrator
          Web design Adobe Photoshop
          Web development Bootstrap | Sublime Text | HTML5 | CSS3 | JavaScript

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