MUSIC MANAGEMENT COURSE
Graphic Design. Copywritting. Video Edition | 2023
CONTEXT
ELCAMM is a private music academy that, since 2012, has been transmitting values for life through music to its students, using a teaching system that combines rigor, enjoyment and play.
ELCAMM completes its training offer with specific workshops for musicians. Sometimes, some workshops have a hard time getting off the ground. To help generate conversions for the Music Management Course, extra special work was done.
SOLUTION
In order to gather as many registrations as possible for this online course, we opted for a digital marketing strategy. The information and booking process was collected in a post on the ELCAMM blog, which acted as both a landing and conversion page to which sponsored posts on Meta's social media would lead.
APPLICATIONS
[UNIVERSE] | [LANDING] | [VIDEO]
01
VISUAL UNIVERSE
First things first: following ELCAMM's branding guidelines - and relying heavily on typographic design - I created a basic visual universe for the digital marketing mini campaign orchestrated to help promoting this online course - extensively redesigning the graphics initially proposed by the music school and the course trainers.
ELCAMM — MUSIC MANAGEMENT COURSE | Branding: from "ugh" to "WOOH!"
02
LANDING PAGE
I wrote and published a post for the ELCAMM Blog which acted both as an informative page and a conversion tool to turn leads into customers.
03
PROMO VIDEO
As an asset made to generate leads, I designed and animated a promotional video that was published on Meta's social networks as a sponsored post.
The target achieved with this video was to explain in less than a minute - and in a simple and fun way - what the online workshop was about, as well as managing to gather the minimum number of alumni required to carry it out.
