Categoría: Portfolio

BOOMBOX Project

    BOOMBOX

    Brand Design. Web Design. Motion Graphics | 2016

    CONTEXT

    BoomBox was an itinerant audiovisual project that multimedia artist Azael Ferrer conceived to tour cities, festivals and unconventional spots with a ludical device, made to make everyone that came across its path get evaded from the limited and boring experience of urban spaces. The BoomBox was a mobile sound system built by the sculptor Fran Coronado and designed to house an autonomous light and sound projection system inside.

    SOLUTION

    In addition to a brand design, a dossier, a promo video and a website were needed to help explaining the project to festivals and cultural institutions: sound systems are uncommon outside certain underground cultural scenes and geographical areas - such as Oakland, London or Berlin. Therefore, I carefully bended every project's conceptual and visual detail towards a clear branding and communication strategy.

    APPLICATIONS

    Brand design   |   Dossier   |   Video   |   Website

    This brand is conceptually grounded on the idea that we are like islands. Watched from above, islands look like isolated dots, unconnexed and set apart from each other. As a mobile sound system, the BoomBox's mission was to trigger festive situations which made people come together through a lights and sound show.

    BOOMBOX | Brandbook [onclick]

    Logo variations

    Just as the BoomBox was a cube that gathered people around it with light & sound shows, I based the brand concept on the shape that results from putting a square into our three dimensional world: a hexagon, encircled by an array of dots, which represent a surrounding crowd of people approaching to it. Upon that scheme — and to complete the basic visual storytelling of the project, I designed a set of alternative versions of the logo, portraying every possible festive situation that could happen around the BoomBox.

    BOOMBOX | Logo variations (left to right):
    Lightbox | Sound System | Dance Floor | Open Stage | Art Installation | Party

    Brand design   |   Dossier   |   Video   |   Website

    Following the project's colourful, neon and playful (but clear) brand aesthetic, I designed a dossier explaining what the BoomBox project was about, which people were running it and how to contact them to book an event.

    BOOMBOX | Read dossier: click on pic

    Brand design   |   Dossier   |   Video   |   Website

    In order to help brands and cultural insititutions understanding what a BoomBox show was like, a video of its first urban drift was shot, the which I completed with a motion graphics intro, plus some short texts displayed along the clip just to give some extra quick insight about the project.

    BOOMBOX | Watch video: click on pic

    Brand design   |   Dossier   |   Video   |   Website

    Last but not least, a WordPress website was designed and developed, containing all these resources plus some extra information about the BoomBox project. Both dossier and branding (its application guide and assets) could be downloaded from a press and media section.

    BOOMBOX | Website browsing demo: click on pic

    PROJECT
    CREDITS

    CLIENT
    Azael Ferrer
    STAFF
    Art direction Alexis Cruzado
    Brand design Alexis Cruzado
    Brand applications Alexis Cruzado
    Dossier layout Alexis Cruzado
    Dossier copywriting Azael Ferrer, Alexis Cruzado
    Motion graphics Alexis Cruzado
    Video recording Marina M Luna
    Video edition Victor Meliveo
    Web design & developing Pablo Pineda, Alexis Cruzado
    Web copywriting Azael Ferrer, Alexis Cruzado
    TOOLS
    Brand design Adobe Illustrator
    Brand manual Adobe InDesign
    Dossier layout Adobe InDesign
    Motion graphics Adobe Illustrator | Adobe After Effects
    Video edition Adobe Premiere Pro
    Web design Adobe Photoshop
    Web developing WordPress | PHP | jQuery | HTML5 | CSS3 | JavaScript

    BIKTOR KERO Branding

      BIKTOR KERO

      Brand Design. Web Design & Development | 2017

      CONTEXT

      Film post-production and VFX specialist Biktor Kero established himself as a freelancer in 2016, after a decade working in several companies' Audiovisual Department. A personal brand plus a website - where to display his portfolio and services - was badly needed to help him kickstart this adventure.

      SOLUTION

      The visual design guidelines for this project were set towards Biktor's main request: to have something simple, yet attractive and polished. On that grounds, I created a straightforward brand and a website, based on a restricted palette of colours and fonts.

      APPLICATIONS

      With a single colour and visual inspiration drawn from the distinctive look of celluloid film, I designed a logo as simple as effective in communicating Biktor's professional scope.

      As for the website, its UI was based on a Bootstrap template, whose structure and appearance I modified extensively to make it fit with the website's copywriting narrative tempo. Although this website is no longer online, there is a video demo which shows what browsing the web page looked like.

      BIKTOR KERO | Website [layout & navigation: click here]

      PROJECT
      CREDITS

      CLIENT
      Biktor Kero
      STAFF
      Art direction Alexis Cruzado
      Brand design Alexis Cruzado
      Brand applications Alexis Cruzado
      Web design Alexis Cruzado
      Web development Alexis Cruzado
      TOOLS
      Brand design Adobe Illustrator
      Web design Adobe Photoshop
      Web development Bootstrap | Sublime Text | HTML5 | CSS3 | JavaScript

      KAI VISUALUTIONS Branding

        KAI VISUALUTIONS

        Brand Design & Web Design | 2012

        CONTEXT

        Kai Visualutions was a company founded by Marta Pavón and Maikel Ramírez. They made a name in the Málaga film scene over time but, in 2011, it was just a recently launched film production services business: from hiring freelance professionals and finding shooting locations, to helping with bureaucratic paperwork, they solved in advance all the needs and problems of a film shoot.

        SOLUTION

        A solid branding plus a website - where they could show both their portfolio and services - were badly needed to help Kai Visualutions to stand out from their local competitors. Creative inspiration to solve this problem was drawn from Kai Visualution's core values.

        APPLICATIONS

        BRANDING   |   WEBSITE

        I designed a distinctive brand with a strong visual personality, based on the flexible shapes of the Tangram oriental puzzle and inspired by the company's claim, "We are the piece that you are missing" - which summarized their professional scope: to fix all the probs that can prevent a film production to be run smoothly.

        BRANDING   |   WEBSITE

        Kai Visualution's website design was inspired in the travelling camera cinematic move, which I applied to the navigation transitions in between sections for both its desktop and tablet versions. This resulted in an original and absolutely bespoke project: it belongs to a time when web templates utilisation was not as widespread as it is nowadays.

        Although this website is no longer online, there is a video demo which shows what browsing the web page looked like.

        KAI VISUALUTIONS | Website [layout & navigation: click on pic]

        PROJECT
        CREDITS

        CLIENT
        Marta Pavón, Maikel Ramírez
        STAFF
        Art direction Fermín Pérez, Alexis Cruzado
        Brand design Alexis Cruzado
        Brand applications Alexis Cruzado
        Web design Alexis Cruzado
        Web development Fermín Pérez
        TOOLS
        Brand design Adobe Illustrator | Adobe Photoshop
        Brand manual Adobe InDesign
        Web design Adobe Fireworks | Adobe Photoshop
        Web development WordPress | PHP | jQuery | HTML5 | CSS3 | JavaScript

        RAKESH B. NARWANI Branding

          RAKESH B. NARWANI

          Brand Design. Web Design | 2012

          CONTEXT

          Film producer, director, scriptwriter and long time friend Rakesh B. Narwani asked me, back in 2012, to collaborate in a very personal project: the creation of his personal brand, which I helped him define around some of his most defining traits, both as a person and a film author.

          SOLUTION

          The clear and vintage brand's visual concept revolves around Rakesh's passion for classic cinema and his main professional scope: screenplay writing.

          Thus, the tone and structure for his personal branding was built upon just one color and two typefaces, consistent with his background and profession: the typewriter-like font for the film scriptwriter; the widely used - in film posters and credits rolls - sans font for the director.

          APPLICATIONS

          Since this was a brand for an audiovisual creative, a basic stationery (letterhead, envelope and business card) was needed to meet everydays needs, along with a personal website in which to display Rakesh's core of services and professional portfolio.

          RAKESH B.NARWANI | Website [layout & navigation: click on pic]

          With a clean and simple design, inspired on the classic film scripts’ look – typewriter font on white background -, this website was a bespoked work, in terms of design and coding. Although this website is no longer online, there is a video demo which shows what browsing the web page looked like.

          PROJECT
          CREDITS

          CLIENT
          Rakesh B. Narwani
          STAFF
          Art direction Fermín Pérez, Alexis Cruzado
          Brand design Alexis Cruzado
          Brand applications Alexis Cruzado
          Web design Alexis Cruzado
          Web development Fermín Pérez
          TOOLS
          Brand design Adobe Illustrator
          Brand applications Adobe Illustrator
          Web design Adobe Fireworks | Adobe Photoshop
          Web development WordPress | PHP | jQuery | HTML5 | CSS3 | JavaScript

          TALIUS TECHNOLOGY Packagings

            TALIUS TECHNOLOGY

            Packaging Design | 2015 - 2016

            CONTEXT

            From November 2015 to September 2016, I joined Talius Technology (a Spanish brand focused on marketing online and in store tech products to a general, wide customer target) as a graphic designer, with hands also set on the copywriting in Spanish of simple commercial texts & its translation into English. But, most of all, my work there was all about coming up with attractive and creative packaging designs, since the key factor in the company's marketing strategy revolves around products appearance: applying an eye-catching design to any product packaging (as well as snapping a good set of photos of it) was essential.

            SOLUTION

            My duties at Talius Technology covered the whole range of tasks involved in the production and marketing of any product nowadays: from contacting the Asian supplier to collect further info on the product and its package diecut (overseeing their production works in China), to writing and translating into english the product's commercial description, generating also pictures for social media and in store applications (such as posters and catalogues) to help its marketing and positioning.

            APPLICATIONS

            When working on the packaging design of each product, I usually created and developed a visual style according to the product's appearance and commercial name, thus delivering every time a packaging with an unique branding, tailored to the particularities of each product. The whole process was always carried out in a mostly agile and fast process: often, the complete development of a product was allotted a maximum of 3 weeks.

            PROJECT
            CREDITS

            CLIENT
            Talius Technology
            STAFF
            Supervision Pablo Pineda
            Art direction Pablo Pineda
            Packagings designs (on products displayed) Alexis Cruzado
            Branding & illustration Alexis Cruzado
            TOOLS
            Packagings designs Adobe Illustrator
            Products llustrations Adobe Illustrator | Adobe Photoshop
            Products photos Adobe Lightroom | Adobe Photoshop

            TESLARADIO Packaging Design

              SCHIZOPHONIES

              Packaging Design | 2019

              CONTEXT

              On February 2019 I was commissioned by Chinowski Garachana (musician and sound hacktivist) to design the sleeve artwork for his album Schizophonies of a Gentrified City, a six-parts fragmented composition in which the author criticises the gentrification of the streets of Málaga's old town and the situation of culture and arts in the city.

              SOLUTION

              Provided with a structured set of graphic resources from the artist and entrusted with absolute creative freedom, I designed a sleeve's art aligned with the album's sound concept: a minimalist collection of tracks made of drones, grainy textures and field recordings from the streets of Málaga.

              APPLICATIONS

              Light, grainy and almost atonal on the outside; dark, enriched with text and pictures but still minimalistic on the inside, the whole design process for this project took just two weeks for its completion (plus an extra week for its print production): a CD in a cardboard sleek cover, with a folded inlet included inside.

              PROJECT
              CREDITS

              CLIENT
              Teslaradio, Oigovisiones Label
              STAFF
              Art direction Alexis Cruzado
              Packaging design Alexis Cruzado
              Sleeve art's pictures Chinowski Garachana et al.
              Printing Directdisc
              Label Oigovisiones Label
              TOOLS
              Packaging design Adobe Illustrator | Adobe Photoshop

              TRANSDISCIPLINA A/V

                TRANSDISCIPLINA A/V

                Branding + design for live music & visuals collective | 2017 - Present

                CONTEXT

                Transdisciplina A/V is an audiovisual collective that, since 2016, curates live events in which generative art, electronic music and live visuals merge live.

                As a close collaborator of the collective, my main tasks are to create the necessary advertising applications to spread the collective's events, as well as to design the key documents that communicate the project's 6 Ws (dossier, presskit) and help keeping its corporate image (brandbook) when applied in other groups' medias, such as brands and cultural institutions.

                PROJECT
                CREDITS

                Art direction Alexis Cruzado, Alejandro Lévar
                Logo design Pablo Pecino
                Logo vectorization Alexis Cruzado
                Design & illustration Alexis Cruzado
                Web design & development Alexis Cruzado
                Documents design & layout Alexis Cruzado
                Motion graphics Alexis Cruzado

                TRANSDISCIPLINA A/V Merchandising

                  TRANSDISCIPLINA A/V

                  Illustration + Graphic Design | 2018

                  CONTEXT

                  Transdisciplina A/V is an audiovisual collective that, since 2016, curates live events in which generative art, electronic music and live visuals merge live.

                  To help getting some direct revenues for the Collective (and, at a same time, to spread its brand in the streets and within the main social networks), I was entrusted the creation of some merchandsing items, which were sold at every Transdisciplina A/V's events.

                  SOLUTIONS

                  Merchandising items - tote bags, T shirts, badges and stickers, printed by some local and trusty partners - were designed to be sold at Transdisciplina A/V's live events.

                  PROJECT
                  CREDITS

                  CLIENT
                  Transdisciplina
                  STAFF
                  Art direction Alexis Cruzado, Alejandro Lévar
                  Designs & illustrations Alexis Cruzado
                  Tote bags & t-shirts printing Gran Bengala
                  TOOLS
                  Designs (T-shirts, tote bags, badges, stickers) Adobe Illustrator

                  TRANSDISCIPLINA A/V Branding

                    TRANSDISCIPLINA A/V

                    Brand Visual Development | 2017

                    CONTEXT

                    Transdisciplina A/V is an audiovisual collective that, since 2016, curates live events in which generative art, electronic music and live visuals merge live.

                    After the succesful string of 2016 season's events, its core members felt that some quality visual push (in particular, on its brand) was needed to help spreading the project. So, they called on my help to collaborate on this crucial task.

                    SOLUTION

                    Although the Collective's logo was not designed by me, I did its careful vectorization, so to ensure it could be perfectly displayed into any possible application - posters, websites, dossiers, invoices.

                    APPLICATIONS

                    To help preserving Transdisciplina A/V's corporate image, I designed a brief Brandbook meant to guide press media and institutions on how to apply the Collective's brand. Along came also a couple of documents - a Presskit and a Dosser - made to communicate the Collective's history and scope.

                    PROJECT
                    CREDITS

                    CLIENT
                    Transdisciplina
                    STAFF
                    Art direction Alexis Cruzado, Alejandro Lévar
                    Logo design Pablo Pecino
                    Logo vectorization Alexis Cruzado
                    Documents layout (Brandbook, Dossier, Presskit) Alexis Cruzado
                    TOOLS
                    Logo design Adobe Illustrator
                    Documents layout (Brandbook, Dossier, Presskit) Adobe InDesign

                    VS GAMERS Xmas 2019

                      VS GAMERS 2K19 XMAS

                      Art Direction, Graphic Design, Illustration | 2019

                      CONTEXT

                      There is nothing more unappealing for a centennial gamer than a classic Christmas sales campaign… But, what if we put Santa and the Three Wise Men to compete for VS Gamers fanbase's love through a contest? In which they'll be shown as vulnerable and longing for emotional support... And, to put the icing on the cake, what if in that contest we were giving away to VS Gamers fanbase a full gaming setup and special discounts on selected brands? Campaign's concept, set!

                      SOLUTION

                      Setting the campaign's tone was a work I shared with Atlas Informática Audiovisual Dept.: prior to start filming and designing anything, we decided how every character should look and act like in the push videos which would be the campaign's main assets: Santa, the magic man in a sorry state; the Three Wise Men, brothers in arms (and at permanent war).

                      APPLICATIONS

                      With a proper plot and both characters' and campaign's look & feel set, the main effort was to shoot a couple of videos for social media networks, which should act as a hook to funnel VS Gamer's fanbase and further audience to a landing page in which they could vote for the character they loved the most. To help pushing even more the difussion of this campaign, I designed too a wide set of banners and pictures to be published in blogs, websites and social media ads.

                      Santa promo video   click on pic

                      Kings promo video   click on pic

                      PROJECT
                      CREDITS

                      CLIENT
                      VS Gamers, Atlas Informática
                      STAFF
                      Art direction Marta Hita, Daniel Ortiz, Alexis Cruzado
                      Characters design Daniel Ortiz, Fran Pezzo, Alexis Cruzado
                      Conceptual design & illustration Alexis Cruzado
                      Design application Fran Pezzo, Daniel Ortiz, Alexis Cruzado
                      Web design Alexis Cruzado
                      Web development Antonio Baena
                      Motion graphics Alexis Cruzado
                      Promo videos Daniel Ortiz
                      Video shootings Daniel Ortiz, Fran Pezzo
                      Video postproduction Daniel Ortiz
                      Characters photoshootings Fran Pezzo
                      Characters photos edition Fran Pezzo
                      TOOLS
                      Visual concept (characters, letterings, colour palette) Adobe Illustrator | Adobe Photoshop
                      Characters photos Adobe Lightroom | Adobe Photoshop
                      Motion graphics Adobe Photoshop | Adobe After Effects
                      Videos Adobe Premiere Pro | Adobe After Effects
                      Landing page design Adobe Photoshop
                      Landing page development Bootstrap | Visual Studio | HTML5 | CSS3 | JavaScript

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