Categoría: Portfolio

RAKESH B. NARWANI Branding

    RAKESH B. NARWANI

    Brand Design. Web Design | 2012

    CONTEXT

    Film producer, director, scriptwriter and long time friend Rakesh B. Narwani asked me, back in 2012, to collaborate in a very personal project: the creation of his personal brand, which I helped him define around some of his most defining traits, both as a person and a film author.

    SOLUTION

    The clear and vintage brand's visual concept revolves around Rakesh's passion for classic cinema and his main professional scope: screenplay writing.

    Thus, the tone and structure for his personal branding was built upon just one color and two typefaces, consistent with his background and profession: the typewriter-like font for the film scriptwriter; the widely used - in film posters and credits rolls - sans font for the director.

    APPLICATIONS

    Since this was a brand for an audiovisual creative, a basic stationery (letterhead, envelope and business card) was needed to meet everydays needs, along with a personal website in which to display Rakesh's core of services and professional portfolio.

    RAKESH B.NARWANI | Website [layout & navigation: click on pic]

    With a clean and simple design, inspired on the classic film scripts’ look – typewriter font on white background -, this website was a bespoked work, in terms of design and coding. Although this website is no longer online, there is a video demo which shows what browsing the web page looked like.

    PROJECT
    CREDITS

    STAFF
    Art direction Fermín Pérez, Alexis Cruzado
    Brand design Alexis Cruzado
    Brand applications Alexis Cruzado
    Web design Alexis Cruzado
    Web development Fermín Pérez
    TOOLS
    Brand design Adobe Illustrator
    Brand applications Adobe Illustrator
    Web design Adobe Fireworks | Adobe Photoshop
    Web development WordPress | PHP | jQuery | HTML5 | CSS3 | JavaScript

    TALIUS TECHNOLOGY Packagings

      TALIUS TECHNOLOGY

      Packaging Design | 2015 - 2016

      CONTEXT

      From November 2015 to September 2016, I joined Talius Technology (a Spanish brand focused on marketing online and in store tech products to a general, wide customer target) as a graphic designer, with hands also set on the copywriting in Spanish of simple commercial texts & its translation into English. But, most of all, my work there was all about coming up with attractive and creative packaging designs, since the key factor in the company's marketing strategy revolves around products appearance: applying an eye-catching design to any product packaging (as well as snapping a good set of photos of it) was essential.

      SOLUTION

      My duties at Talius Technology covered the whole range of tasks involved in the production and marketing of any product nowadays: from contacting the Asian supplier to collect further info on the product and its package diecut (overseeing their production works in China), to writing and translating into english the product's commercial description, generating also pictures for social media and in store applications (such as posters and catalogues) to help its marketing and positioning.

      APPLICATIONS

      When working on the packaging design of each product, I usually created and developed a visual style according to the product's appearance and commercial name, thus delivering every time a packaging with an unique branding, tailored to the particularities of each product. The whole process was always carried out in a mostly agile and fast process: often, the complete development of a product was allotted a maximum of 3 weeks.

      PROJECT
      CREDITS

      STAFF
      Supervision Pablo Pineda
      Art direction Pablo Pineda
      Packagings designs (on products displayed) Alexis Cruzado
      Branding & illustration Alexis Cruzado
      TOOLS
      Packagings designs Adobe Illustrator
      Products llustrations Adobe Illustrator | Adobe Photoshop
      Products photos Adobe Lightroom | Adobe Photoshop

      TESLARADIO Packaging Design

        SCHIZOPHONIES

        Packaging Design | 2019

        CONTEXT

        On February 2019 I was commissioned by Chinowski Garachana (musician and sound hacktivist) to design the sleeve artwork for his album Schizophonies of a Gentrified City, a six-parts fragmented composition in which the author criticises the gentrification of the streets of Málaga's old town and the situation of culture and arts in the city.

        SOLUTION

        Provided with a structured set of graphic resources from the artist and entrusted with absolute creative freedom, I designed a sleeve's art aligned with the album's sound concept: a minimalist collection of tracks made of drones, grainy textures and field recordings from the streets of Málaga.

        APPLICATIONS

        Light, grainy and almost atonal on the outside; dark, enriched with text and pictures but still minimalistic on the inside, the whole design process for this project took just two weeks for its completion (plus an extra week for its print production): a CD in a cardboard sleek cover, with a folded inlet included inside.

        PROJECT
        CREDITS

        STAFF
        Art direction Alexis Cruzado
        Packaging design Alexis Cruzado
        Sleeve art's pictures Chinowski Garachana et al.
        Printing Directdisc
        Label Oigovisiones Label
        TOOLS
        Packaging design Adobe Illustrator | Adobe Photoshop

        TRANSDISCIPLINA A/V

          TRANSDISCIPLINA A/V

          Branding + design for live music & visuals collective | 2017 - Present

          CONTEXT

          Transdisciplina A/V is an audiovisual collective that, since 2016, curates live events in which generative art, electronic music and live visuals merge live.

          As a close collaborator of the collective, my main tasks are to create the necessary advertising applications to spread the collective's events, as well as to design the key documents that communicate the project's 6 Ws (dossier, presskit) and help keeping its corporate image (brandbook) when applied in other groups' medias, such as brands and cultural institutions.

          PROJECT
          CREDITS

          Art direction Alexis Cruzado, Alejandro Lévar
          Logo design Pablo Pecino
          Logo vectorization Alexis Cruzado
          Design & illustration Alexis Cruzado
          Web design & development Alexis Cruzado
          Documents design & layout Alexis Cruzado
          Motion graphics Alexis Cruzado

          TRANSDISCIPLINA A/V Merchandising

            TRANSDISCIPLINA A/V

            Illustration + Graphic Design | 2018

            CONTEXT

            Transdisciplina A/V is an audiovisual collective that, since 2016, curates live events in which generative art, electronic music and live visuals merge live.

            To help getting some direct revenues for the Collective (and, at a same time, to spread its brand in the streets and within the main social networks), I was entrusted the creation of some merchandsing items, which were sold at every Transdisciplina A/V's events.

            SOLUTIONS

            Merchandising items - tote bags, T shirts, badges and stickers, printed by some local and trusty partners - were designed to be sold at Transdisciplina A/V's live events.

            PROJECT
            CREDITS

            STAFF
            Art direction Alexis Cruzado, Alejandro Lévar
            Designs & illustrations Alexis Cruzado
            Tote bags & t-shirts printing Gran Bengala
            TOOLS
            Designs (T-shirts, tote bags, badges, stickers) Adobe Illustrator

            TRANSDISCIPLINA A/V Branding

              TRANSDISCIPLINA A/V

              Brand Visual Development | 2017

              CONTEXT

              Transdisciplina A/V is an audiovisual collective that, since 2016, curates live events in which generative art, electronic music and live visuals merge live.

              After the succesful string of 2016 season's events, its core members felt that some quality visual push (in particular, on its brand) was needed to help spreading the project. So, they called on my help to collaborate on this crucial task.

              SOLUTION

              Although the Collective's logo was not designed by me, I did its careful vectorization, so to ensure it could be perfectly displayed into any possible application - posters, websites, dossiers, invoices.

              APPLICATIONS

              To help preserving Transdisciplina A/V's corporate image, I designed a brief Brandbook meant to guide press media and institutions on how to apply the Collective's brand. Along came also a couple of documents - a Presskit and a Dosser - made to communicate the Collective's history and scope.

              PROJECT
              CREDITS

              STAFF
              Art direction Alexis Cruzado, Alejandro Lévar
              Logo design Pablo Pecino
              Logo vectorization Alexis Cruzado
              Documents layout (Brandbook, Dossier, Presskit) Alexis Cruzado
              TOOLS
              Logo design Adobe Illustrator
              Documents layout (Brandbook, Dossier, Presskit) Adobe InDesign

              VS GAMERS Xmas 2019

                VS GAMERS 2K19 XMAS

                Art Direction, Graphic Design, Illustration | 2019

                CONTEXT

                There is nothing more unappealing for a centennial gamer than a classic Christmas sales campaign… But, what if we put Santa and the Three Wise Men to compete for VS Gamers fanbase's love through a contest? In which they'll be shown as vulnerable and longing for emotional support... And, to put the icing on the cake, what if in that contest we were giving away to VS Gamers fanbase a full gaming setup and special discounts on selected brands? Campaign's concept, set!

                SOLUTION

                Setting the campaign's tone was a work I shared with Atlas Informática Audiovisual Dept.: prior to start filming and designing anything, we decided how every character should look and act like in the push videos which would be the campaign's main assets: Santa, the magic man in a sorry state; the Three Wise Men, brothers in arms (and at permanent war).

                APPLICATIONS

                With a proper plot and both characters' and campaign's look & feel set, the main effort was to shoot a couple of videos for social media networks, which should act as a hook to funnel VS Gamer's fanbase and further audience to a landing page in which they could vote for the character they loved the most. To help pushing even more the difussion of this campaign, I designed too a wide set of banners and pictures to be published in blogs, websites and social media ads.

                Santa promo video   click on pic

                Kings promo video   click on pic

                PROJECT
                CREDITS

                STAFF
                Art direction Marta Hita, Daniel Ortiz, Alexis Cruzado
                Characters design Daniel Ortiz, Fran Pezzo, Alexis Cruzado
                Conceptual design & illustration Alexis Cruzado
                Design application Fran Pezzo, Daniel Ortiz, Alexis Cruzado
                Web design Alexis Cruzado
                Web development Antonio Baena
                Motion graphics Alexis Cruzado
                Promo videos Daniel Ortiz
                Video shootings Daniel Ortiz, Fran Pezzo
                Video postproduction Daniel Ortiz
                Characters photoshootings Fran Pezzo
                Characters photos edition Fran Pezzo
                TOOLS
                Visual concept (characters, letterings, colour palette) Adobe Illustrator | Adobe Photoshop
                Characters photos Adobe Lightroom | Adobe Photoshop
                Motion graphics Adobe Photoshop | Adobe After Effects
                Videos Adobe Premiere Pro | Adobe After Effects
                Landing page design Adobe Photoshop
                Landing page development Bootstrap | Visual Studio | HTML5 | CSS3 | JavaScript

                GIANTS GAMING Streetwear

                  GIANTS GAMING STREETWEAR

                  Clothings Design | 2019

                  CONTEXT

                  In early 2019, Giants Gaming CEOs asked me for visual creative ideas which could beat up the regular esports merch products' design and target audience. My suggestion was that Giants Gaming's merch and apparel should stop being targeted just to young teenage men, and start being broaden up with a streetwear clothes line both for men and women - from teens to fourtysomes.

                  SOLUTION

                  Guided by the keen advising from our partner in this project (a reputed European clothes manufacturer) and the total creative freedom I was given, I detourned Giants Gaming former logo into several clothing ideas, laying the best results in a lookbook which contained five possible and very different clothes lines. This broad starting point was polished later during the following couple of months, by meeting hardcore gamers Giants Gaming’s staff ideas & insight.

                  GIANTS GAMING STREETWEAR | Lookbook [onclick]

                  APPLICATIONS

                  From the whole set of ideas I drafted, the simplest yet smartest concepts were chosen and applied in high quality t-shirts - the logo strap made in velvet - and a polo-shirt - meant for a more senior audience.

                  PROJECT
                  CREDITS

                  STAFF
                  Art direction Beatriz Luque, Alexis Cruzado
                  Conceptual design (lookbook) Alexis Cruzado
                  Design application Alexis Cruzado & Giants Gaming
                  Motion graphics Alexis Cruzado
                  Photos Giants Gaming
                  TOOLS
                  Lookbook design Adobe Photoshop | Adobe InDesign
                  T-Shirts design Adobe Illustrator
                  Motion graphics Adobe Photoshop | Adobe After Effects
                  Photos Adobe Lightroom | Adobe Photoshop

                  VSPC

                    VSPC

                    Art Direction. Brand Design | 2019

                    CONTEXT

                    https://alexis.prrmb.com/wp-content/uploads/2020/01/versuspc_solutions_p4_b.png

                    By mid 2019, Versus PC CEOs made a decision: the brand should switch from selling powerful PCs to a sole niche - gamers - to a wider range of consumers, targeted under three different product lines - PCs for common people, for audiovisual creatives and for gamers. Not only a renaming was needed: also a brand restyling and a ecommerce were demanded to meet the project's needs.

                    SOLUTION

                    The visual design for this project was inspired in the bold simplicity of tech brands such as Apple, Mountain and Dell. Thus, the "Versus PC" brand name was shorted into "VSPC" and a set of three different rebranding propositions drafted, all sharing a common goal: to detach the brand from the regular gaming clichés, in order to make it appealing to its target buyers.

                    APPLICATIONS

                    By designing a simple and smart brand, I sought not only to make it attractive to its target consumers, but also easy for any VSPC staff member to apply it on any digital and physical media.

                    VSPC BRANDING | Brandbook [onclick]

                    MARKETING CAMPAIGN

                    To help introducing the brand to its target audience, an audiovisual marketing campaign for social media networks was accomplished, following a visual storytelling in which the products should be presented in spaces and situations familiar to each buyer persona - from those who just need a computer for daily small tasks, to the most demanding technical professionals, audiovisuals and hardcore gamers audiences.

                    PROJECT
                    CREDITS

                    STAFF
                    Art direction                     Marta Hita, Alexis Cruzado
                    Brand design Alexis Cruzado
                    Brand application Alexis Cruzado, Beatriz Luque, Fran Pezzo
                    Web design & development Fran Pezzo
                    Photoshooting Fran Pezzo
                    Videos concept Daniel Ortiz, Marta Hita, Beatriz Luque, Carolina Bordés, Alexis Cruzado
                    Videos shooting Daniel Ortiz, Fran Pezzo
                    Videos postproduction Daniel Ortiz
                    TOOLS
                    Brand design Adobe Illustrator
                    Brand manual Adobe InDesign
                    Packaging Adobe Illustrator
                    Product photos Adobe Lightroom | Adobe Photoshop
                    Product videos Adobe Premiere Pro | Adobe After Effects

                    VersusPC

                      Versus PC

                      Brand Design | 2017

                      CONTEXT

                      https://alexis.prrmb.com/wp-content/uploads/2020/01/versuspc_previous_logo.png

                      Versus PC was a brand focused on a single marketing mission and niche: to build up powerful computers for gamers. During late 2017 I was entrusted its visual branding restyling, which looked a bit oddly and dull by that time.

                      Caption | Versus PC original & very 1st logo. Namely: my starting point

                      SOLUTION

                      Outcomes for this project were hard to get: several different restyling propositions were made upon the client's request, having each and everyone a distinctive visual code.

                      APPLICATIONS

                      After a couple of months working hard on a logo which could be applied into several different mediums and sizes without losing legibility, it was a cinch creating all the applications needed for Versus PC’s products - a metal badge, a packaging box - and marketing comms - a video for web and social media-.

                      Versus PC BRANDING | Brandbook [onclick]

                      PROJECT
                      CREDITS

                      STAFF
                      Art direction Beatriz Luque, Dan Algarra
                      Brand design Alexis Cruzado
                      Brand application Alexis Cruzado, Beatriz Luque
                      Motion graphics Biktor Kero
                      TOOLS
                      Brand design Adobe Illustrator
                      Brand manual Adobe InDesign
                      Packaging Adobe Illustrator
                      Motion graphics Adobe Illustrator | Adobe After Effects | Cinema4D

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