RAIN IN BAGDAD Motion Graphics

RAIN IN BAGDAD

Motion Graphics | 2016

CONTEXT

"Rain in Baghdad" was a short film directed by Pedro Terrero and Kike Ramírez, which says more than what it seems to and can fit in a few lines. This short film is an interesting and emotional sci-fi work on ordinary people, Eastern and Western cultures' differences, the loneliness of our elders and the rise and fall of a media hype. But, much above all, this project is about how small are we, as individuals and as species.

SOLUTION

In order to help Pedro and Kike telling this original story, I was assigned the creation of a motion graphics intro for a fictional Japanese TV show featured in the film, which I developed from a set of three keyframes, every of its elements then animated with After Effects.

APPLICATIONS

My work on this collaboration was completed in just one week, from its starting point as a set of three vector illustrations, to its combination and set in motion as an animated clip.

PROJECT BREAKDOWN

RAIN IN BAGDAD | Video [onclick]

PROJECT
CREDITS

STAFF
Art direction Pedro Terrero, Kike Ramírez, Biktor Kero
Illustration Alexis Cruzado
Motion graphics Alexis Cruzado
TOOLS
Illustration Adobe Illustrator
Motion graphics Adobe After Effects

NOLAPTOP FEST Project

NOLAPTOP FEST

Brand Design. Graphic Design & Illustration.Motion Graphics | 2017 - 2022

CONTEXT

NolaptopFest is a small festival that organizes workshops and launches live electronic music and visuals acts, all of them generated exclusively with analogue tools. Since its first edition, this experiences have been curated by its mastermind, Chinowski Garachana.

SOLUTION

Although I was given total creative freedom in my collab with this project, I felt that the festival image needed a little workaround. So, based on a glitch aesthetic (in line with the type of content of the festival), I redesigned the original branding of the project, structuring it with a simple but groundbreaking palette of colours and fonts.

APPLICATIONS

During two editions (2017 and 2019) I was entrusted with the creation of all the graphic applications needed for the online and offline promotion of each edition's live events and workshops. Posters (built upon a huge collection of pictures provided by Chinowski) were the main basis from where all the graphic adaptations for social networks and press derived from.

EDITIONS
2017  |  2019  |  2022

EDITIONS
2017  |  2019  |  2022

EDITIONS
2017  |  2019  |  2022

PROJECT
CREDITS

STAFF
Art direction Alexis Cruzado
Brand design Alexis Cruzado
Posters design & Illustration Alexis Cruzado
2017 Edition posters assets (photos) Chinowski Garachana, various authors
2019 Edition posters assets (photos) Chinowski Garachana, Bacterio Electron, various authors
2022 Edition posters assets (photos) Chinowski Garachana, Bacterio Electron, various authors
TOOLS
Brand design Adobe Illustrator
Posters design & Illustration Adobe Photoshop
Motion graphics Adobe Photoshop | Adobe After Effects

PARAISO BEACH Shortfilm

PARAISO BEACH

Illustration & Graphic Design | 2012-2014

CONTEXT

"In a post-apocalyptic world, ruled by strict regulations and surveillance, where life on Earth's surface is almost impossible, what better thing can you do than to go enjoying a morning at the beach? Just until someone unexpectedly shows up." That is the premise of "Paraiso Beach", a short film and crossmedia audiovisual project by Biktor Kero which took two years to be completed and garnered several awards.

SOLUTION

As in every film project (much specially in a project that would spawn its story throughout different media such as film, video creation and comic), setting the tone always comes first. Thus (and drawing our inspiration from sci-fi films and other creative sources — music and books), we set the graphic universe of the project around a gritty and grungy look and feel, made of grays, earthy tones and an odd-futuristic typeface and design style.

APPLICATIONS

Every film project development process is marked by three phases: pre-production, production and promotion. For two of them (pre-production and promotion) I designed some very specific applications made to help the Production Department achieve its goals.

PREPRODUCTION   |   PROMOTION

BRANDING   |   TEASER POSTERS   |   PREPRODUCTION DOSSIER
A project with an universe strongly based on the differences between social strata needed a series of logos to identify them, both on the film and in the works derived from its script. Thus, I designed three logos: one as an emblem of the Great Colony (home of the two leading roles of the short film and of the community to which all the characters in the story belong to), another for the Collectors of the Great Colony (the social class its two protagonists come from) and a third one for the Great Coloniy Police (the social class to which the character in conflict with the leading roles belongs to).

PARAISO BEACH | Teaser poster #01
PARAISO BEACH | Teaser poster #02

Although the project's script got a nice budget from Málaga's 22nd Fancine festival, at the initial phase there were still lots of extra funds and backings to be collected in order to make possible running the whole production. Thus, a complete dossier (with all the technical, artistic and budgetary information of the project) plus a series of two teaser posters were created to support the work of the short film's Production Department.

PREPRODUCTION   |   PROMOTION

OFFICIAL POSTER   |   MERCHANDISING   |   PROMOTION DOSSIER   |   DVD
Just as the short film's editing phase was finishing, the promotion phase began, targeting festivals and competitions. Thus, and continuing with the teaser posters series' look & feel, I designed an official poster and a DVD, along with a promotion dossier where the whole finished project was explained: its plot and the film derivations throughout graphic and audiovisual side creations. Alongside, and in order to fulfill the crowdfunders rewarding strategy, I designed a collection of merchandising items (such as badges, stickers and t-shirts) which, adding with copies of the DVD, a comic book and a copy of the official poster, were gifted to the people who supported the film via crowdfunding during its pre-production phase.

Paraiso Beach was a very long work process that, nonetheless, got several awards, such as the "Best Project" award at the Fancine UMA festival (2012), "Best Direction - Short Film Category" award at the Festival de Cine Español de Málaga (2014) and "Best Project Special Prize" at the Málagacrea competition (2014).

PROJECT
CREDITS

STAFF
Art direction Biktor Kero, Juan G. del Pozo, Alexis Cruzado
Illustration Alexis Cruzado
Brand design Alexis Cruzado
Posters design Alexis Cruzado
Dossiers layout Alexis Cruzado
Web design & developing Cromatiu
DVD design Alexis Cruzado
Merch design Alexis Cruzado
TOOLS
Illustration Adobe Illustrator | Adobe Photoshop
Brand design Adobe Illustrator
Posters design Alexis Illustrator | Adobe Photoshop
Dossiers layout Adobe InDesign
DVD design Adobe InDesign
Merch design Adobe Illustrator

UN PETIT DÉTAIL Shortfilm

UN PETIT DÉTAIL

Illustration & Graphic Design | 2010-2012

CONTEXT

A girl and a boy date one night. They enjoy themselves so much and get along so well that they end up in her place. But trouble will start brewing as soon as they find out that something key to crown that fantastic night is missing.

That's the plot behind "Un Petit Détail" by Biktor Kero, a short film which pays homage to the Nouvelle Vague cinema by telling the story of Sara and Nico and their fleeting adventures on one summer night in the city. I supported the project from its beginning, getting involved in the creation of its visual universe.

SOLUTION

The first step was setting the tone for the project's branding: its aesthetics (dreamy, naïve), its color palette (rich, rosey, sensual) and font families (vintage, but elegant and clear), all drawn from the short film's main inspiration — the playful yet experimental Nouvelle Vague's aesthetics and the objects that summed up the core of the story (a condom and a consuming cigarette; a couple of movie tickets and some pieces from the Jenka game).

APPLICATIONS

Since the project would take as long as a year and a half to complete, my work was divided into two phases: the preproduction and promotion stages. Different applications were made progressively and according to the needs of each stage of the project.

PREPRODUCTION   |   PROMOTION

DOSSIER   |   POSTERS
In order to make this short film possible, the main goal at its initial phase was to gather the highest possible amount of supporters and fundings. Thus, I designed a complete technical & artistic dossier (along with two teaser posters) to support the work of the project's Production Department towards these goals.

PREPRODUCTION   |   PROMOTION

OFFICIAL POSTER   |   DVD   |   WEBSITE
Once completed the short film's edition process, the promotion phase began. In order to help the project compete in contests and festivals, I designed a series of applications that expanded further the aesthetics of its visual universe, such as an official poster and a DVD with postcards inside, all printed in full color on white cardboard.

A landing page was designed as well to help positioning the project online, by adapting into a simple layout the graphics from the DVD and the official poster.

PROJECT
CREDITS

STAFF
Art direction Biktor Kero, Alexis Cruzado
Illustration Alexis Cruzado
Posters design Alexis Cruzado
Dossier layout Alexis Cruzado
DVD design Alexis Cruzado
Web design Alexis Cruzado
Web development Fermín Pérez
TOOLS
Illustration Watercolor | Scanner | Adobe Photoshop
Posters design Adobe Illustrator | Adobe Photoshop
Dossier layout Adobe InDesign
DVD design Adobe Illustrator
Web design Adobe Fireworks
Web development WordPress | PHP | jQuery | HTML5 | CSS3 | JavaScript

BOOMBOX Project

BOOMBOX

Brand Design. Web Design. Motion Graphics | 2016

CONTEXT

BoomBox was an itinerant audiovisual project that multimedia artist Azael Ferrer conceived to tour cities, festivals and unconventional spots with a ludical device, made to make everyone that came across its path get evaded from the limited and boring experience of urban spaces. The BoomBox was a mobile sound system built by the sculptor Fran Coronado and designed to house an autonomous light and sound projection system inside.

SOLUTION

In addition to a brand design, a dossier, a promo video and a website were needed to help explaining the project to festivals and cultural institutions: sound systems are uncommon outside certain underground cultural scenes and geographical areas - such as Oakland, London or Berlin. Therefore, I carefully bended every project's conceptual and visual detail towards a clear branding and communication strategy.

APPLICATIONS

Brand design   |   Dossier   |   Video   |   Website

This brand is conceptually grounded on the idea that we are like islands. Watched from above, islands look like isolated dots, unconnexed and set apart from each other. As a mobile sound system, the BoomBox's mission was to trigger festive situations which made people come together through a lights and sound show.

BOOMBOX | Brandbook [onclick]

Logo variations

Just as the BoomBox was a cube that gathered people around it with light & sound shows, I based the brand concept on the shape that results from putting a square into our three dimensional world: a hexagon, encircled by an array of dots, which represent a surrounding crowd of people approaching to it. Upon that scheme — and to complete the basic visual storytelling of the project, I designed a set of alternative versions of the logo, portraying every possible festive situation that could happen around the BoomBox.

BOOMBOX | Logo variations (left to right):
Lightbox | Sound System | Dance Floor | Open Stage | Art Installation | Party

Brand design   |   Dossier   |   Video   |   Website

Following the project's colourful, neon and playful (but clear) brand aesthetic, I designed a dossier explaining what the BoomBox project was about, which people were running it and how to contact them to book an event.

BOOMBOX | Read dossier: click on pic

Brand design   |   Dossier   |   Video   |   Website

In order to help brands and cultural insititutions understanding what a BoomBox show was like, a video of its first urban drift was shot, the which I completed with a motion graphics intro, plus some short texts displayed along the clip just to give some extra quick insight about the project.

BOOMBOX | Watch video: click on pic

Brand design   |   Dossier   |   Video   |   Website

Last but not least, a WordPress website was designed and developed, containing all these resources plus some extra information about the BoomBox project. Both dossier and branding (its application guide and assets) could be downloaded from a press and media section.

BOOMBOX | Website browsing demo: click on pic

PROJECT
CREDITS

STAFF
Art direction Alexis Cruzado
Brand design Alexis Cruzado
Brand applications Alexis Cruzado
Dossier layout Alexis Cruzado
Dossier copywriting Azael Ferrer, Alexis Cruzado
Motion graphics Alexis Cruzado
Video recording Marina M Luna
Video edition Victor Meliveo
Web design & developing Pablo Pineda, Alexis Cruzado
Web copywriting Azael Ferrer, Alexis Cruzado
TOOLS
Brand design Adobe Illustrator
Brand manual Adobe InDesign
Dossier layout Adobe InDesign
Motion graphics Adobe Illustrator | Adobe After Effects
Video edition Adobe Premiere Pro
Web design Adobe Photoshop
Web developing WordPress | PHP | jQuery | HTML5 | CSS3 | JavaScript

BIKTOR KERO Branding

BIKTOR KERO

Brand Design. Web Design & Development | 2017

CONTEXT

Film post-production and VFX specialist Biktor Kero established himself as a freelancer in 2016, after a decade working in several companies' Audiovisual Department. A personal brand plus a website - where to display his portfolio and services - was badly needed to help him kickstart this adventure.

SOLUTION

The visual design guidelines for this project were set towards Biktor's main request: to have something simple, yet attractive and polished. On that grounds, I created a straightforward brand and a website, based on a restricted palette of colours and fonts.

APPLICATIONS

With a single colour and visual inspiration drawn from the distinctive look of celluloid film, I designed a logo as simple as effective in communicating Biktor's professional scope.

As for the website, its UI was based on a Bootstrap template, whose structure and appearance I modified extensively to make it fit with the website's copywriting narrative tempo. Although this website is no longer online, there is a video demo which shows what browsing the web page looked like.

BIKTOR KERO | Website [layout & navigation: click here]

PROJECT
CREDITS

STAFF
Art direction Alexis Cruzado
Brand design Alexis Cruzado
Brand applications Alexis Cruzado
Web design Alexis Cruzado
Web development Alexis Cruzado
TOOLS
Brand design Adobe Illustrator
Web design Adobe Photoshop
Web development Bootstrap | Sublime Text | HTML5 | CSS3 | JavaScript

KAI VISUALUTIONS Branding

KAI VISUALUTIONS

Brand Design & Web Design | 2012

CONTEXT

Kai Visualutions was a company founded by Marta Pavón and Maikel Ramírez. They made a name in the Málaga film scene over time but, in 2011, it was just a recently launched film production services business: from hiring freelance professionals and finding shooting locations, to helping with bureaucratic paperwork, they solved in advance all the needs and problems of a film shoot.

SOLUTION

A solid branding plus a website - where they could show both their portfolio and services - were badly needed to help Kai Visualutions to stand out from their local competitors. Creative inspiration to solve this problem was drawn from Kai Visualution's core values.

APPLICATIONS

BRANDING   |   WEBSITE

I designed a distinctive brand with a strong visual personality, based on the flexible shapes of the Tangram oriental puzzle and inspired by the company's claim, "We are the piece that you are missing" - which summarized their professional scope: to fix all the probs that can prevent a film production to be run smoothly.

BRANDING   |   WEBSITE

Kai Visualution's website design was inspired in the travelling camera cinematic move, which I applied to the navigation transitions in between sections for both its desktop and tablet versions. This resulted in an original and absolutely bespoke project: it belongs to a time when web templates utilisation was not as widespread as it is nowadays.

Although this website is no longer online, there is a video demo which shows what browsing the web page looked like.

KAI VISUALUTIONS | Website [layout & navigation: click on pic]

PROJECT
CREDITS

STAFF
Art direction Fermín Pérez, Alexis Cruzado
Brand design Alexis Cruzado
Brand applications Alexis Cruzado
Web design Alexis Cruzado
Web development Fermín Pérez
TOOLS
Brand design Adobe Illustrator | Adobe Photoshop
Brand manual Adobe InDesign
Web design Adobe Fireworks | Adobe Photoshop
Web development WordPress | PHP | jQuery | HTML5 | CSS3 | JavaScript

RAKESH B. NARWANI Branding

RAKESH B. NARWANI

Brand Design. Web Design | 2012

CONTEXT

Film producer, director, scriptwriter and long time friend Rakesh B. Narwani asked me, back in 2012, to collaborate in a very personal project: the creation of his personal brand, which I helped him define around some of his most defining traits, both as a person and a film author.

SOLUTION

The clear and vintage brand's visual concept revolves around Rakesh's passion for classic cinema and his main professional scope: screenplay writing.

Thus, the tone and structure for his personal branding was built upon just one color and two typefaces, consistent with his background and profession: the typewriter-like font for the film scriptwriter; the widely used - in film posters and credits rolls - sans font for the director.

APPLICATIONS

Since this was a brand for an audiovisual creative, a basic stationery (letterhead, envelope and business card) was needed to meet everydays needs, along with a personal website in which to display Rakesh's core of services and professional portfolio.

RAKESH B.NARWANI | Website [layout & navigation: click on pic]

With a clean and simple design, inspired on the classic film scripts’ look – typewriter font on white background -, this website was a bespoked work, in terms of design and coding. Although this website is no longer online, there is a video demo which shows what browsing the web page looked like.

PROJECT
CREDITS

STAFF
Art direction Fermín Pérez, Alexis Cruzado
Brand design Alexis Cruzado
Brand applications Alexis Cruzado
Web design Alexis Cruzado
Web development Fermín Pérez
TOOLS
Brand design Adobe Illustrator
Brand applications Adobe Illustrator
Web design Adobe Fireworks | Adobe Photoshop
Web development WordPress | PHP | jQuery | HTML5 | CSS3 | JavaScript

TALIUS TECHNOLOGY Packagings

TALIUS TECHNOLOGY

Packaging Design | 2015 - 2016

CONTEXT

From November 2015 to September 2016, I joined Talius Technology (a Spanish brand focused on marketing online and in store tech products to a general, wide customer target) as a graphic designer, with hands also set on the copywriting in Spanish of simple commercial texts & its translation into English. But, most of all, my work there was all about coming up with attractive and creative packaging designs, since the key factor in the company's marketing strategy revolves around products appearance: applying an eye-catching design to any product packaging (as well as snapping a good set of photos of it) was essential.

SOLUTION

My duties at Talius Technology covered the whole range of tasks involved in the production and marketing of any product nowadays: from contacting the Asian supplier to collect further info on the product and its package diecut (overseeing their production works in China), to writing and translating into english the product's commercial description, generating also pictures for social media and in store applications (such as posters and catalogues) to help its marketing and positioning.

APPLICATIONS

When working on the packaging design of each product, I usually created and developed a visual style according to the product's appearance and commercial name, thus delivering every time a packaging with an unique branding, tailored to the particularities of each product. The whole process was always carried out in a mostly agile and fast process: often, the complete development of a product was allotted a maximum of 3 weeks.

PROJECT
CREDITS

STAFF
Supervision Pablo Pineda
Art direction Pablo Pineda
Packagings designs (on products displayed) Alexis Cruzado
Branding & illustration Alexis Cruzado
TOOLS
Packagings designs Adobe Illustrator
Products llustrations Adobe Illustrator | Adobe Photoshop
Products photos Adobe Lightroom | Adobe Photoshop

TESLARADIO Packaging Design

SCHIZOPHONIES

Packaging Design | 2019

CONTEXT

On February 2019 I was commissioned by Chinowski Garachana (musician and sound hacktivist) to design the sleeve artwork for his album Schizophonies of a Gentrified City, a six-parts fragmented composition in which the author criticises the gentrification of the streets of Málaga's old town and the situation of culture and arts in the city.

SOLUTION

Provided with a structured set of graphic resources from the artist and entrusted with absolute creative freedom, I designed a sleeve's art aligned with the album's sound concept: a minimalist collection of tracks made of drones, grainy textures and field recordings from the streets of Málaga.

APPLICATIONS

Light, grainy and almost atonal on the outside; dark, enriched with text and pictures but still minimalistic on the inside, the whole design process for this project took just two weeks for its completion (plus an extra week for its print production): a CD in a cardboard sleek cover, with a folded inlet included inside.

PROJECT
CREDITS

STAFF
Art direction Alexis Cruzado
Packaging design Alexis Cruzado
Sleeve art's pictures Chinowski Garachana et al.
Printing Directdisc
Label Oigovisiones Label
TOOLS
Packaging design Adobe Illustrator | Adobe Photoshop

Navegación de entradas

1 2 3 4
Volver arriba