ONLY YOU Lyric Video

ONLY YOU

Motion Graphics. Typographic Illustration | 2024

CONTEXT

On late 2023, the Andalusian dreampop and electronic band Cravat, along with the US singer and songwriter Vania asked for my collaboration to enhance the message of both music and lyrics of their original song "Only You" with the creation of a lyric video.

SOLUTION

This video clip was created as a work of art in itself and as an asset for the advertising campaign that both artists launched in early 2024 to announce the release of this track in digital music platforms.

APPLICATIONS

[LYRIC VIDEO]   |   [PROMO CLIPS]

Using After Effects as the main tool, this audiovisual work was created from three resources provided by Cravat: the original lyrics of the song plus two videos -one, of the branches of a tree moved by the wind, seen through grainy glass; another, the original Liquid Sky Analogic visuals' for another Cravat's track).

[LYRIC VIDEO]   |   [PROMO CLIPS]

A set of three different short clips were created as an extra asset for promotional purposes. They were posted on Meta social networks (Instagram, Facebook) both as promoted content and on each artist's feed as user content.

PROJECT
CREDITS

STAFF
Art direction Alexis Cruzado, Carlos Contreras
Music & lyrics Cravat, Vania
Production Cravat
Additional production Elliot Jacobson
Mix & master Mike Tuccillo
MoGraph & video edition Alexis Cruzado
Additional visuals Liquid Sky Analogic
TOOLS
Motion graphics Adobe After Effects
Font design's tweaking Adobe Illustrator + Adobe After Effects
Instagram stories & YouTube Shorts Adobe Premiere Pro
Custom YouTube thumbnails Adobe After Effects + Adobe Photoshop

ELCAMM Music Management Course

MUSIC MANAGEMENT COURSE

Graphic Design. Copywritting. Video Edition | 2023

CONTEXT

ELCAMM is a private music academy that, since 2012, has been transmitting values for life through music to its students, using a teaching system that combines rigor, enjoyment and play.

ELCAMM completes its training offer with specific workshops for musicians. Sometimes, some workshops have a hard time getting off the ground. To help generate conversions for the Music Management Course, extra special work was done.

SOLUTION

In order to gather as many registrations as possible for this online course, we opted for a digital marketing strategy. The information and booking process was collected in a post on the ELCAMM blog, which acted as both a landing and conversion page to which sponsored posts on Meta's social media would lead.

APPLICATIONS

[UNIVERSE]   |   [LANDING]   |   [VIDEO]

ELCAMM — MUSIC MANAGEMENT COURSE | SM pictures

01

VISUAL UNIVERSE

First things first: following ELCAMM's branding guidelines - and relying heavily on typographic design - I created a basic visual universe for the digital marketing mini campaign orchestrated to help promoting this online course - extensively redesigning the graphics initially proposed by the music school and the course trainers.

ELCAMM — MUSIC MANAGEMENT COURSE | Branding: from "ugh" to "WOOH!"

ONLINE
MUSIC MANAGEMENT COURSE

02

LANDING PAGE

I wrote and published a post for the ELCAMM Blog which acted both as an informative page and a conversion tool to turn leads into customers.

03

PROMO VIDEO

As an asset made to generate leads, I designed and animated a promotional video that was published on Meta's social networks as a sponsored post.

The target achieved with this video was to explain in less than a minute - and in a simple and fun way - what the online workshop was about, as well as managing to gather the minimum number of alumni required to carry it out.

PROJECT
CREDITS

STAFF
Art direction Narita, Alejandro Lévar
Design Alexis Cruzado
Copywritting Alexis Cruzado
Video edition Alexis Cruzado
Social media management Samuel Sarrión
TOOLS
Design Adobe Photoshop
Copywritting Chat GPT
Video edition Adobe Premiere Pro

ELCAMM Music Management Course VIDEO

MUSIC MANAGEMENT COURSE

Video Edition. Motion Graphics | 2023

[CONTEXT]   |   [SOLUTION]   |   [VIDEO]   |   [CREDITS]

CONTEXT

ELCAMM is a private music academy that, since 2012, has been transmitting values for life through music to its students, using a teaching system that combines rigor, enjoyment and play.

ELCAMM completes its training offer with specific workshops for musicians. Sometimes, some workshops have a hard time getting off the ground. To help generate conversions for the Music Management Course, extra special work was done.

SOLUTION

In order to gather as many registrations as possible for this online course, we opted for a digital marketing strategy. The information and booking process was collected in a post on the ELCAMM blog, which acted as both a landing and conversion page to which sponsored posts on Meta's social media would lead.

Following ELCAMM's branding guidelines, I designed and animated one of the key leads conversion assets: a promotional video published on Meta's social networks as a sponsored post.

VIDEO

As an asset made to generate leads, I designed and animated a promotional video that was published on Meta's social networks as a sponsored post.

The target achieved with this video was to explain in less than a minute - and in a simple and fun way - what the online workshop was about, as well as managing to gather the minimum number of alumni required to carry it out.

PROJECT
CREDITS

STAFF
Art direction Narita, Alejandro Lévar
Design Alexis Cruzado
Video edition Alexis Cruzado
TOOLS
Design Adobe Photoshop
Video edition Adobe Premiere Pro

ELCAMM III Green Music Camp

III GREEN MUSIC CAMP

Graphic Design. Copywritting. Video Edition | 2023

CONTEXT

ELCAMM is a private music academy that, since 2012, has been transmitting values for life through music to its students, using a teaching system that combines rigor, enjoyment and play.

Every summer, ELCAMM organises a week-long music camp in the middle of nature where children between the ages of 6 and 16 learn music while playing and enjoying their free time outdoors.

SOLUTION

In order to garner the highest number of registrations for this activity, we opted for a digital marketing strategy. Information and booking process for the camp were gathered in a post on the ELCAMM blog, which acted both as landing and conversion page to which a series of sponsored posts published on Meta social networks would lead to.

APPLICATIONS

[UNIVERSE]   |   [LANDING]   |   [VIDEO]

ELCAMM — III GREEN MUSIC CAMP | Poster

01

VISUAL UNIVERSE

First things first: following ELCAMM's branding guidelines, I developed a basic visual universe for this campaign, based on two axes:

  1. Information: through a typographic composition which allowed anyone to know what the camp was all about with just one glance
  2. Emotion: using a colour palette in shades of green plus photos of children having fun in the middle of nature.

ELCAMM — III GREEN MUSIC CAMP | SM pictures

III GREEN MUSIC CAMP

02

LANDING PAGE

I wrote and published a post for the ELCAMM Blog which acted both as an informative page and a conversion tool to turn leads into customers.

03

PROMO VIDEO

As an asset made to generate leads, I designed and animated a promotional video that was published on Meta's social networks as a sponsored post.

The video's key narrative was based on comparing what a week of summer sounds like with children (noise, chaos, endless play) vs. without children (peace, quietness, silence, holidays). This video aimed directly to the need that all parents have to get rid, from time to time, of their offspring in order to enjoy a bit of quality time for them.

PROJECT
CREDITS

STAFF
Art direction Narita, Alejandro Lévar
Design Alexis Cruzado
Copywritting Alexis Cruzado
Video edition Alexis Cruzado
Social media management Samuel Sarrión
TOOLS
Design Adobe Photoshop
Copywritting Chat GPT
Video edition Adobe Premiere Pro

ELCAMM III Green Music Camp VIDEO

III GREEN MUSIC CAMP

Video Edition. Motion Graphics | 2023

[CONTEXT]   |   [SOLUTION]   |   [VIDEO]   |   [CREDITS]

CONTEXT

ELCAMM is a private music academy that, since 2012, has been transmitting values for life through music to its students, using a teaching system that combines rigor, enjoyment and play.

Every summer, ELCAMM organises a week-long music camp in the middle of nature where children between the ages of 6 and 16 learn music while playing and enjoying their free time outdoors.

SOLUTION

In order to garner the highest number of registrations for this activity, we opted for a digital marketing strategy. Information and booking process for the camp were gathered in a post on the ELCAMM blog, which acted both as landing and conversion page to which a series of sponsored posts published on Meta social networks would lead to.

Following ELCAMM's branding guidelines, I designed and animated one of the most important assets for leads conversion: a promotional video published on Meta's social networks as a sponsored post.

VIDEO

The video's key narrative was based on comparing what a week of summer sounds like with children (noise, chaos, endless play) vs. without children (peace, quietness, silence, holidays). This video aimed directly to the need that all parents have to get rid, from time to time, of their offspring in order to enjoy a bit of quality time for them.

PROJECT
CREDITS

STAFF
Art direction Narita, Alejandro Lévar
Design Alexis Cruzado
Video edition Alexis Cruzado
TOOLS
Design Adobe Photoshop
Video edition Adobe Premiere Pro

T#MOBILE WEEK Motion Poster

T#Mobile Week

Graphic Design & Illustration. Motion Graphics | 2021

CONTEXT

Transdisciplina A/V is an audiovisual collective that, since 2016, curates live events in which generative art, electronic music and live visuals merge live. To help promoting online the celebration of their special 2021 event - curated for the Málaga Mobile Week -, I was entrusted the design of its main advertising application: an original poster.

SOLUTION

The source of inspiration for this project comes from the coder universe, whose visual codes are shared both in the technological world and in the generative arts world. Thus, the graphic space in this poster is transformed into a console in which, after having started it, the event's lineup and data is loaded.

APPLICATIONS

In line with the visual concept of the project, the creation of this poster was done entirely in Adobe After Effects, using only expressions (JavaScript code snippets) with which I modulated the movement and appearance of both text and background.

PROJECT
CREDITS

STAFF
Art direction Alexis Cruzado
Design Alexis Cruzado, Alejandro Lévar
Motion graphics Alexis Cruzado
TOOLS
Design Adobe Photoshop
Motion graphics Adobe After Effects

T#21 Motion Poster

T#21

Graphic Design & Illustration. Motion Graphics | 2022

CONTEXT

Transdisciplina A/V is an audiovisual collective that, since 2016, curates live events in which generative art, electronic music and live visuals merge live. To help promoting online the celebration of their 21st edition, I was entrusted the design of its main advertising application: an original poster.

SOLUTION

The art direction for this project was based on the common feature of the event's lineup: almost all the artists came from the Oakland (USA) noise scene. Thus, the poster for T# 21 had to reflect such sonic and visual rawness plus the pleasure of being surrendered to them.

APPLICATIONS

The design for the motion poster was built from a video asset, Cube's music, and several layers of noise generated in Adobe After Effects. Movement, glitches and transitions were generated exclusively using expressions (JavaScript code snippets).

PROJECT
CREDITS

STAFF
Art direction Alexis Cruzado
Design Alexis Cruzado, Alejandro Lévar
Sound Cube
Video Cottonbro Studio
Motion graphics Alexis Cruzado
TOOLS
Design Adobe Photoshop
Motion graphics Adobe After Effects

RUBIUS Product Pages

RUBIUS PRODUCT PAGES

Web Design | 2022

[CONTEXT]   |   [SOLUTION]   |   [UI/UX]   |   [CREDITS]

CONTEXT

El Rubius is one of the most important influencers and creators of audiovisual entertainment content in the Spanish-speaking world. To make the most possible profit from his popularity, Rubius sells through his online store branded merchandising and apparel. But in 2020 he relied on Drift Gaming to develop his most complex product to that date: two gaming chairs, one of them launched as a limited edition product and both marketed as high-end products.

SOLUTION

A strategy of marketing comms was devised to help advertising and promoting the offline and online selling of this exclusive products. To create a landing page for each product was a crucial task I was entrusted by El Rubius Management.

UI/UX CONCEPT

Following the brand guidelines I set for this project, I created a landing page for each product. The UI/UX concept applied is simple: turning the web interface into a window where each product's design and its most outstanding functionalities are shown with eye-catching detail.

UI DESIGN

These landing pages were created using the tools provided by a custom made web CMS. Since a very good collection of photos of both products were available, the visual narrative relied extensively in alternating between pictures of isolated product vs. product placed in a context of use.

DRIFT RUBIUS PREMIUM

Browse product page

RUBIUS | Drift Rubius Premium landing page | Mobile UI Design

RUBIUS | Drift Rubius Premium landing page | Desktop UI Design

DRIFT RUBIUS PRO

Browse product page

RUBIUS | Drift Rubius landing page | Mobile UI Design

RUBIUS | Drift Rubius landing page | Desktop UI Design

PROJECT
CREDITS

STAFF
Art direction Alexis Cruzado
Web design Alexis Cruzado
Web development Dan Algarra, José Ramón Gaitán, Antonio Baena
TOOLS
Web design Adobe Photoshop | Sublime Text
Web development Bootstrap | Visual Studio | HTML5 | CSS3 | JavaScript

MATTEL Product Pages

MATTEL PRODUCT PAGES

Web Design | 2022

[CONTEXT]   |   [SOLUTION]   |   [UI/UX]   |   [CREDITS]

CONTEXT

Mattel, Inc. is the creator of some of the most iconic toys in history, as well as a company in a perpetual search for new market niches in which to offer its own products or those developed in collaboration with other companies, when a consumer audience eludes their scope. That is why, after focusing on the gaming niche, Mattel relied on Krom Gaming to develop a collection of peripherals branded with two of its flagship brands: Hot Wheels and Barbie.

SOLUTION

A strategy of marketing comms was devised to help advertising and promoting the offline and online selling of this collection of products. To create a landing page for each product was a crucial task I was entrusted by Mattel Iberia Marketing Department.

UI/UX CONCEPT

Following the brand guidelines I set for Krom Gaming's Hot Wheels and Barbie licensed products, I created a landing page for each product. The UI/UX concept applied is simple: turning the web interface into a window where each product's design and its most outstanding functionalities are shown with eye-catching detail.

UI DESIGN

These landing pages were created using the tools provided by a custom made web CMS. Parallax scroll, hotspots and alternating between pictures of isolated product vs. product placed in a context of use were the main techniques to build that visual narrative.

MATTEL | Khali landing page | Desktop UI Design

MATTEL | Khali landing page | Mobile UI Design

MATTEL | Kandy landing page | Mobile UI Design

MATTEL | Kandy landing page | Desktop UI Design

MATTEL | Kanyon landing page | Desktop UI Design

MATTEL | Kanyon landing page | Mobile UI Design

MATTEL | Key Pro landing page | Mobile UI Design

MATTEL | Key Pro landing page | Desktop UI Design

MATTEL | Kustom landing page | Desktop UI Design

MATTEL | Kustom landing page | Mobile UI Design

PROJECT
CREDITS

STAFF
Art direction Alexis Cruzado
Web design Alexis Cruzado
Web development Dan Algarra, José Ramón Gaitán, Antonio Baena
TOOLS
Web design Adobe Photoshop | Sublime Text
Web development Bootstrap | Visual Studio | HTML5 | CSS3 | JavaScript

TERRITORIO EXPANSIVO Website

TERRITORIO EXPANSIVO

Web Design | 2023

[CONTEXT]   |   [SOLUTION]   |   [UI/UX]   |   [CREDITS]

CONTEXT

Founded in Malaga in 2017, Territorio Expansivo is a socio-cultural association that uses the Living Arts (theatre and dance) as a tool for the education and development of self-knowledge and self-esteem of adolescents and groups at risk of social exclusion.

SOLUTION

Territorio Expansivo needed a website to publicise its mission, as well as the content and experiences created in each of its actions. Moreover, being a project closely linked to fieldwork, the website had to reflect the collective's relationship with the socio-geographical territory of the city of Malaga.

UI/UX CONCEPT

I designed a website whose visual design revolves around the key concept "Map", thus envisioning the websiste, on one hand, as a cartographic index of the actions carried out by the collective in the territory of Malaga; on the other hand, as a visual atlas where you can see the artistic networks created through the years, thanks to the socio-cultural actions of Territorio Expansivo.

TERRITORIO EXPANSIVO | Website layout & navigation demo | Browse the website

UI DESIGN

Although it is made with WordPress, this website is completely custom designed: no templates were used. Instead, I first made a prototype in Figma whose design, once approved - after a couple of iterations -, I turned into a functioning website using WordPress as the framework and HTML5 plus CSS3 as the main tools to make the proposed solution a reality.

TERRITORIO EXPANSIVO | UI Design Home

TERRITORIO EXPANSIVO | UI Design About Us section

TERRITORIO EXPANSIVO | UI Design MAP 01: Collective’s past actions

TERRITORIO EXPANSIVO | UI Design Action post page

TERRITORIO EXPANSIVO | UI Design Press and News section

TERRITORIO EXPANSIVO | UI Design MAP 02: spaces that have held Collective’s past actions

TERRITORIO EXPANSIVO | UI Design MAP 03: groups that have collaborated w/ Collective’s past actions

TERRITORIO EXPANSIVO | UI Design MAP 04: theatre companies that have collaborated w/ Collective’s past actions

TERRITORIO EXPANSIVO | UI Design MAP 05: artists that have collaborated w/ Collective’s past actions

PROJECT
CREDITS

STAFF
Art direction Alexis Cruzado
Web design Alexis Cruzado
Web development Alexis Cruzado
TOOLS
Web design Figma
Web development WordPress | PHP | jQuery | HTML5 | CSS3 | JavaScript

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