Puka Party is a small self-managed event, organised by a collective of artists and advertisers, in which, each summer, they gather a group of friends for a party created around a selection of DJs and visual artists.
For the 2024 edition, the organisers wanted to increase the attendance ratio at the event, as well as improve the branding and communication of the party, for which I entered the equation.
Sharing the Art Direction horizontally with Rojo GalvÃn, we developed a project using play and creativity as our guide. We wanted to be excessive and brazen, which meant we couldn't confine ourselves to a single logo or a restricted colour palette.
Similarly, as this branding development was for a party, the visual universe of the Puka Party brand had to be populated by a multitude of motifs and characters animated in stop motion.
With this varied set of resources, we established a social media publication calendar for all the content that should be shared and displayed about the event: from the artist lineup to showcasing the beautiful natural setting where the party would take place.
In addition to all this body of work, by applying the logics of the design process to the other areas of the event's production, great advances were achieved with respect to the previous year's edition.
On the other hand, the development of the creative universe of the event was so broad that, for future editions, a lot of work has already been simplified and advanced: this maximalist line can be continued or reduced to more minimalist developments, depending on the resources (time, money) available... And without losing quality.
Marbella Design Academy is a private college offering BA HONs studies in the fields of Fashion Design, Interior Design and Graphic Design. During my time there as Marketing Designer & Content Creator, I collaborated in the design and creation of appealing contents for their social media networks.
My main task was to turn the best students' work into content for social media: from carousels and stories for Instagram, to videos for YouTube and Meta platforms. My job required knowing, above all, how to display a lot of information in an entertaining and visually appealing way, to captivate both academy followers and future students.
This video clip was created as a work of art in itself and as an asset for the advertising campaign that both artists launched in early 2024 to announce the release of this track in digital music platforms.
Using After Effects as the main tool, this audiovisual work was created from three resources provided by Cravat: the original lyrics of the song plus two videos -one, of the branches of a tree moved by the wind, seen through grainy glass; another, the original Liquid Sky Analogic visuals' for another Cravat's track).
A set of three different short clips were created as an extra asset for promotional purposes. They were posted on Meta social networks (Instagram, Facebook) both as promoted content and on each artist's feed as user content.
ELCAMM is a private music academy that, since 2012, has been transmitting values for life through music to its students, using a teaching system that combines rigor, enjoyment and play.
ELCAMM completes its training offer with specific workshops for musicians. Sometimes, some workshops have a hard time getting off the ground. To help generate conversions for the Music Management Course, extra special work was done.
In order to gather as many registrations as possible for this online course, we opted for a digital marketing strategy. The information and booking process was collected in a post on the ELCAMM blog, which acted as both a landing and conversion page to which sponsored posts on Meta's social media would lead.
First things first: following ELCAMM's branding guidelines - and relying heavily on typographic design - I created a basic visual universe for the digital marketing mini campaign orchestrated to help promoting this online course - extensively redesigning the graphics initially proposed by the music school and the course trainers.
ELCAMM — MUSIC MANAGEMENT COURSE | Branding: from "ugh" to "WOOH!"
I wrote and published a post for the ELCAMM Blog which acted both as an informative page and a conversion tool to turn leads into customers.
As an asset made to generate leads, I designed and animated a promotional video that was published on Meta's social networks as a sponsored post.
The target achieved with this video was to explain in less than a minute - and in a simple and fun way - what the online workshop was about, as well as managing to gather the minimum number of alumni required to carry it out.
ELCAMM is a private music academy that, since 2012, has been transmitting values for life through music to its students, using a teaching system that combines rigor, enjoyment and play.
ELCAMM completes its training offer with specific workshops for musicians. Sometimes, some workshops have a hard time getting off the ground. To help generate conversions for the Music Management Course, extra special work was done.
In order to gather as many registrations as possible for this online course, we opted for a digital marketing strategy. The information and booking process was collected in a post on the ELCAMM blog, which acted as both a landing and conversion page to which sponsored posts on Meta's social media would lead.
Following ELCAMM's branding guidelines, I designed and animated one of the key leads conversion assets: a promotional video published on Meta's social networks as a sponsored post.
As an asset made to generate leads, I designed and animated a promotional video that was published on Meta's social networks as a sponsored post.
The target achieved with this video was to explain in less than a minute - and in a simple and fun way - what the online workshop was about, as well as managing to gather the minimum number of alumni required to carry it out.
ELCAMM is a private music academy that, since 2012, has been transmitting values for life through music to its students, using a teaching system that combines rigor, enjoyment and play.
Every summer, ELCAMM organises a week-long music camp in the middle of nature where children between the ages of 6 and 16 learn music while playing and enjoying their free time outdoors.
In order to garner the highest number of registrations for this activity, we opted for a digital marketing strategy. Information and booking process for the camp were gathered in a post on the ELCAMM blog, which acted both as landing and conversion page to which a series of sponsored posts published on Meta social networks would lead to.
ELCAMM — III GREEN MUSIC CAMP | Poster
First things first: following ELCAMM's branding guidelines, I developed a basic visual universe for this campaign, based on two axes:
ELCAMM — III GREEN MUSIC CAMP | SM pictures
I wrote and published a post for the ELCAMM Blog which acted both as an informative page and a conversion tool to turn leads into customers.
As an asset made to generate leads, I designed and animated a promotional video that was published on Meta's social networks as a sponsored post.
The video's key narrative was based on comparing what a week of summer sounds like with children (noise, chaos, endless play) vs. without children (peace, quietness, silence, holidays). This video aimed directly to the need that all parents have to get rid, from time to time, of their offspring in order to enjoy a bit of quality time for them.
ELCAMM is a private music academy that, since 2012, has been transmitting values for life through music to its students, using a teaching system that combines rigor, enjoyment and play.
Every summer, ELCAMM organises a week-long music camp in the middle of nature where children between the ages of 6 and 16 learn music while playing and enjoying their free time outdoors.
In order to garner the highest number of registrations for this activity, we opted for a digital marketing strategy. Information and booking process for the camp were gathered in a post on the ELCAMM blog, which acted both as landing and conversion page to which a series of sponsored posts published on Meta social networks would lead to.
Following ELCAMM's branding guidelines, I designed and animated one of the most important assets for leads conversion: a promotional video published on Meta's social networks as a sponsored post.
The video's key narrative was based on comparing what a week of summer sounds like with children (noise, chaos, endless play) vs. without children (peace, quietness, silence, holidays). This video aimed directly to the need that all parents have to get rid, from time to time, of their offspring in order to enjoy a bit of quality time for them.
Transdisciplina A/V is an audiovisual collective that, since 2016, curates live events in which generative art, electronic music and live visuals merge live. To help promoting online the celebration of their special 2021 event - curated for the Málaga Mobile Week -, I was entrusted the design of its main advertising application: an original poster.
The source of inspiration for this project comes from the coder universe, whose visual codes are shared both in the technological world and in the generative arts world. Thus, the graphic space in this poster is transformed into a console in which, after having started it, the event's lineup and data is loaded.
In line with the visual concept of the project, the creation of this poster was done entirely in Adobe After Effects, using only expressions (JavaScript code snippets) with which I modulated the movement and appearance of both text and background.
Transdisciplina A/V is an audiovisual collective that, since 2016, curates live events in which generative art, electronic music and live visuals merge live. To help promoting online the celebration of their 21st edition, I was entrusted the design of its main advertising application: an original poster.
The art direction for this project was based on the common feature of the event's lineup: almost all the artists came from the Oakland (USA) noise scene. Thus, the poster for T# 21 had to reflect such sonic and visual rawness plus the pleasure of being surrendered to them.
The design for the motion poster was built from a video asset, Cube's music, and several layers of noise generated in Adobe After Effects. Movement, glitches and transitions were generated exclusively using expressions (JavaScript code snippets).
El Rubius is one of the most important influencers and creators of audiovisual entertainment content in the Spanish-speaking world. To make the most possible profit from his popularity, Rubius sells through his online store branded merchandising and apparel. But in 2020 he relied on Drift Gaming to develop his most complex product to that date: two gaming chairs, one of them launched as a limited edition product and both marketed as high-end products.
A strategy of marketing comms was devised to help advertising and promoting the offline and online selling of this exclusive products. To create a landing page for each product was a crucial task I was entrusted by El Rubius Management.
Following the brand guidelines I set for this project, I created a landing page for each product. The UI/UX concept applied is simple: turning the web interface into a window where each product's design and its most outstanding functionalities are shown with eye-catching detail.
These landing pages were created using the tools provided by a custom made web CMS. Since a very good collection of photos of both products were available, the visual narrative relied extensively in alternating between pictures of isolated product vs. product placed in a context of use.
RUBIUS | Drift Rubius Premium landing page | Mobile UI Design
RUBIUS | Drift Rubius Premium landing page | Desktop UI Design
RUBIUS | Drift Rubius landing page | Mobile UI Design
RUBIUS | Drift Rubius landing page | Desktop UI Design
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